Originally Posted by
troyb
I'd love to heard DL's explanation as to how this will increase revenue...
It's not about increasing revenue. It's about decreasing cost (caused by the RDMs on the one hand and by providing elite beneits to more flyers on the other hand).
Just another step that reaffirms that SkyMiles is not a frequent flier program anymore - just a frequent buyer program, where you generate miles through their partners way easier + cheaper than by actually flying.