If you consider that some of the long haul international F fares cost $12K-$18K -- they should certainly spend $100 a plate to attract this revenue. And given that most F award travel is soon going to cost 2 commas in miles, even the people that redeem F seats have "paid" for the privilege one way or another... Granted, I've never flown international F, so to me the meals look pretty damn good, considering the grub you get these days. But if I had paid that airfare, I would expect food to match.