




Did some executives from US Air migrated to Avis and took their hare-brain ideas with them? Let's just do some quick math:
Assuming 4 weekly rentals, which equates to 500 miles for most programs:
at 1.5c per mile (and they probably pay less): 500 x 1.5c x 4 = $30
is $30 really worth it to lose one of your most loyal customers in the long run?