Looks like they have 3 different levels, 25,000, 35,000 and 40,000, seems like a great deal, i cancel my CC 6 months ago, i might just reapply.

http://www.continental.com/web/en-US...omoCode=TB6599

Apply Now and Earn Up to 40,000 Bonus MilesValid Mon., Dec. 15, 2008 - Sun., May. 31, 2009 (Time Remaining: 168 days)
Posted Mon., Dec. 15, 2008

Start planning your dream vacation today. We’re offering you a chance to earn 25,000 bonus miles. Also earn 5,000 additional miles for adding an authorized user when you acquire the Continental Airlines World MasterCard®1 and make your first purchase. Plus, on your first cardmember anniversary, you’ll earn an additional 10,000 miles.

Great Cardmember Benefits

Primary Cardmembers are eligible to check their first bag without paying a fee (savings of $30 round trip per passenger checking bags)2
20,000 OnePass bonus miles after your first purchase.
5,000 additional bonus miles after your first purchase and when you sign up an authorized user. 3
10,000 bonus miles after your first cardmember anniversary. 3
2 Presidents Club Passes ($90 value) every year after your cardmember anniversary.5
2 Travel Discount Certificates (up to $200 in savings) every year after your cardmember anniversary.6
1 mile $1 in purchases charged on the card.4
2 miles for every $1 in purchases charged with Continental Airlines.4
Miles don’t expire, and there’s no limit to how many you can earn.
No pre-set spending limit,7 24-hour zero liability fraud protection,8 MasterRental® insurance coverage, emergency cash and much more.9