The whole devaluation/inflation issues is a nuisance, but I can understand why the airlines do it (even as they are the major culprits in the first place). The whole "FF miles" world has expanded far beyond purely air miles flown -- credit cards, hotels, car rental, mortgages, phone bill, ad nauseum. Just check all the other threads! If a commodity is easy to acquire, its value goes down. Simple economics.

I have been collecting FF miles for 20 years, but it is only in the past 7 years or so that I have travelled enough to get a large portion of my miles from actually flying.

If the airlines want to truly cultivate brand loyalty (and that was how it all started, right?), then I could see them making a distinction between miles earned from flights vs miles earned from non-air partners. And reward the true 'frequent flyer' while giving some (lower) level of awards to non-air mile earners.

But who would blink first?



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Da DOK