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Old Aug 30, 2003 | 2:58 am
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bpauker
 
Join Date: Jun 2002
Location: Smellington, NZ
Programs: AA EXP 2MM, UA 2P, Marriott LTPP
Posts: 1,455
Reading up on loyalty programs

I'm interested in reading up some more on the economics of loyalty programs, but I've had a heckuva time finding decent reading material. All I can seem to find online relates to grocery shopping programs. I'm interested in technical documents with statistics on program costs/revenues and pretty much the whole deal. Any ideas or leads would be greatly appreciated. Thank you all for your help!
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