Originally Posted by
sbm12
It depends on how you are redeeming the points. If you are transferring them to an airline or redeeming them for a voucher (like the Cathay Free Coach Ticket reward) then they are definitely treated as reward flights. If you are buying a ticket through the AmEx travel website and paying for it with points instead of money you're buying a revenue ticket.
Good point, sbm is correct. If you transfer them as FF miles to the airline, then book a reward ticket with that airline, it's obviously an award ticket.