Interesting Dallas News article with WN response to AA ala carte. WN is picking up Dallas business travelers. Highlight....

"In a 2006 survey taken in markets that Southwest serves, 17 percent of customers who had taken four trips or more said they had flown Southwest the most often in the previous year and 30 percent had flown American Airlines the most.

But in a survey taken this year, Southwest had captured 24 percent of frequent travelers, and American had dropped to 21 percent.

Mr. Ridley acknowledged that other airlines may be right that they can make more money by charging fees despite the annoyance factor.

But they may be picking up $300 million in fees while losing $600 million in fares from passengers who go to Southwest or other airlines that don't charge fees, he said. "

Should be more interesting once Wright is gone in a couple of years

http://www.dallasnews.com/sharedcont...1.26ebba1.html