Just stayed there. Here are my additions to the previous reviews:

Pros
- Comfortable mattress, pillows
- Very well lit, bright
- Purell hand disinfectant as an amenity ^
- TV is has good choices and carries channels in HD. It will remember when you turn off the crappy "distort all non-HD channels" setting.

Cons
- Door has TERRIBLE insulation. Was waken up by neighbor walking out of the room. This is inexcusable on a brand new hotel and earplugs should be part of the amenity kit. No kidding; unless you sleep like a rock or have to get up real early, don't fall asleep without earplugs. Had no problems with walls/plumbing noise insulation.
- Found only feather/down pillows in the room even if both my SPG platinum profile and reservations notes told them to replace them with nonallergic/foam ones.

Comments
- No Wall Street Journal in the morning (only USA Today, not delivered to the room).
- King room is way "compact", would be very difficult to share with another person (walking over luggage etc.). Design is very efficient and works well for one person. I did not get one of the "skyline view" rooms that nroscoe did, but one with a much, much smaller window, and none in the side)
- No black-out shades but the one here does a far better job than the one at the Chelsea location (small slits on each side).
- Caswell-Massey amenities are real, not faux, but the brand seem to have seriously gone downmarket.
- CNN on TV is analog, not HD.
- Got the platinum jacket and amenity choice.
- No noise from streets in my south-facing 16th floor room, but did hear construction noise (jackhammers) during the day (lots of projects going up in the area)
- Very impressed with management--this hotel feels like it's been running for years, not like it just opened
- Found a flier where they advertise 3 levels of rooms: 48 are "standard", 50 are "superior", and 50 are "extra comfy". Don't know what's the difference between them, or what type of room I was assigned. They also have 2 suites, and some rooms are called "skyline view"

I was worried about food choices, and indeed there's nothing except for the hotel "restaurant" on the block itself (bad for arrival nights in freezing storms) but Archipelago (see previous post) is a block away (BUT it closes at 10pm, so wasn't able to try it). However, the choices 3-4 blocks away either to the Northeast (West Village) or to the east/southeast (SoHo) are absolutely amazing and many of them are open real late. And the crappy McDonald's is a couple of blocks away and is also open very late. For breakfast there's a Dunkin Donuts 50 yards away on Varick St (take a right and then the first left) or a Starbucks 100 yards away on Hudson St (take a left from the hotel and then the first right).

I agree with nroscoe: "I honestly think this is one of the better located Starwood props in NYC. I will definitely be staying there again."