I run a small business. If I treated my customers the same way, I would be out of business in 10 minutes. The difference is that these airlines operate in an oligopoly and there is limited true competition. That said, if they treat us like cattle, then like cattle we must vote with our hooves. Last year I flew 100K miles with 80K plus on CO. I haven't travelled in 2 months now. Flying and traveling are over-rated anyway.