One more thing: US FT readers may be shocked that McDonald's Australian management pioneered McCafe as a separate 'store within a store' entity in the 1990s, well before the international expansion of SBs to this part of the world.

I think the Australian CEO was recruited to the #2 job worldwide after that.
My point is that even chain operations, if managed within the country, can adapt to the local market better than those remotely operated - if it is a competitive market.

Lots of tweaks were applied since then, to attract the young adult (no kids) market, amongst others, so McDonalds is into maybe the seventh generation of its cafe products.
Now the ads tell of a 'stronger, smoother' arabica blend.

One word: Localisation!
Enough of Oz Biz 101!