Cheapest rooms are 500 Euros per night, I think. It's definitely expensive, but cheaper than the other Western European properties that spring to mind as potential comparison points (Paris, Provence, Milan, London).
If the dollar weren't so weak, it would be a lot easier to justify. Then again, I had a hard time justifying the dollar-converted prices of just about anywhere I've stayed in Europe recently. Time for more Western Hemisphere traveling for me, I think...