Urgh!

This is ridiculous! Just a few weeks ago it jumped from $95 to $100...I didn't mind. But now another $25? It's now $250 round trip vs. $190 a month ago...a 30% jump. And for what? As stated the pet fee comes with no special services, just the restriction of 1 less carry-on bag and no exit row or bulkhead seating. Ugh...