Westjet video: 'Twas a Night Before Christmas
Dec 9, 2013, 12:54 pm
#1
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Westjet video: 'Twas a Night Before Christmas
AC would be well advised to consider the benefits of creating "feel-good" consumer relations stories. Loved this video....pure PR genius, creative and brought smiles and happy tears to the faces of those involved and to many who have watched and shared it. Nurture warm feelings in the minds of leisure travellers and disappointed AC E35/50/75s, though I understand that Westjet doesn't meet the needs of many frequent travellers in this forum.
I would probably have asked for "World Peace". Wonder how they would have dealt with that one?
http://www.youtube.com/watch?v=zIEIv...ature=youtu.be
I would probably have asked for "World Peace". Wonder how they would have dealt with that one?
http://www.youtube.com/watch?v=zIEIv...ature=youtu.be
Dec 9, 2013, 1:52 pm
#2
Join Date: Oct 2006
Location: LotusLand...
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AC would be well advised to consider the benefits of creating "feel-good" consumer relations stories. Loved this video....pure PR genius, creative and brought smiles and happy tears to the faces of those involved and to many who have watched and shared it. Nurture warm feelings in the minds of leisure travellers and disappointed AC E35/50/75s, though I understand that Westjet doesn't meet the needs of many frequent travellers in this forum.
I would probably have asked for "World Peace". Wonder how they would have dealt with that one?
http://www.youtube.com/watch?v=zIEIv...ature=youtu.be
I would probably have asked for "World Peace". Wonder how they would have dealt with that one?
http://www.youtube.com/watch?v=zIEIv...ature=youtu.be
Dec 9, 2013, 1:59 pm
#3
Join Date: Dec 2007
Location: Body in Downtown YYZ, heart and mind elsewhere
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Posts: 5,132
Oh my. That was incredible! Pure PR genius indeed. Well done WS and all WS employees who were involved!
Just for that I'm going to take a WS flight to make sure they get some business from me.
Just for that I'm going to take a WS flight to make sure they get some business from me.
Dec 9, 2013, 2:03 pm
#4
Join Date: May 2012
Location: YOW
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Posts: 1,665
That was awesome - my cousin was one of the elfs at the screen in the blooper reel, and had a great time filming it.
Looks like a lot of people did ask for impossible things (such as the Bruins to win the cup), and had to be re-asked for another item.
Best line was where they lady asked for socks, and Santa said "You'll really wish you asked for a TV!"
http://www.youtube.com/watch?v=i2njFEhbgx8
Looks like a lot of people did ask for impossible things (such as the Bruins to win the cup), and had to be re-asked for another item.
Best line was where they lady asked for socks, and Santa said "You'll really wish you asked for a TV!"
http://www.youtube.com/watch?v=i2njFEhbgx8
Dec 9, 2013, 2:47 pm
#6
Join Date: Jan 2012
Location: YEG
Programs: AC E50K, TK Elite
Posts: 41
Actually goes along with a contest and if they reach a certain amount of views they'll donate flights as well
http://blog.westjet.com/westjet-chri...racle-contest/
http://blog.westjet.com/westjet-chri...racle-contest/
Dec 9, 2013, 5:16 pm
#9
Join Date: May 2006
Posts: 980
Just to clarify that the "fake" cheerfulness is actually not fake. It is genuine! It's a fun company to work for, we are treated extremely well, and we are getting paid to go to some great places! And when the staff are happy, it trickles down to the guests!
Dec 9, 2013, 7:12 pm
#12
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Agree that the video is a social marketing gem! It had thousands of views already! Well done Westjet! Back on your planes in the new year to YVR and the non-stop LAX flight from YEG. No US non-stops under our tree from AC 
Dec 9, 2013, 8:05 pm
#15
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West Jet needs to try to fly YYZ-LAX nonstop again!