The United Brand-Before it's Gone.......
Jan 22, 2011, 1:13 pm
#1
Original Poster
Join Date: Apr 2005
Posts: 1,011
I have a feeling they will be pulling this soon, so as a UA employee I thought I would share.....
Something for fellow airline fanatics to drool on before it's gone.
http://fivefortyone.com/aunitedbrand...ery_062008.pdf
-CC
This PDF will include same as above as well as Ground Equipment.
http://fivefortyone.com/aunitedbrand...ete_062008.pdf
Enjoy!
Something for fellow airline fanatics to drool on before it's gone.
http://fivefortyone.com/aunitedbrand...ery_062008.pdf
-CC
This PDF will include same as above as well as Ground Equipment.
http://fivefortyone.com/aunitedbrand...ete_062008.pdf
Enjoy!
Last edited by iluv2fly; Jul 21, 2011 at 12:41 am Reason: merge
Jan 22, 2011, 1:27 pm
#2
Suspended
Join Date: Sep 2004
Location: USA
Programs: UA/CO(1K-PLT), AA(PLT), QR, EK, Marriott(PLT), Hilton(DMND)
Posts: 9,538
Thank you for posting this. It is very interesting and reading the material is an excellent education for anyone contemplating a start-up company of the importance of branding, maintaining consistency of the brand and good governance around it's use.
or... just have SMI/J whip something up on powerpoint and plaster it on everything. 
If you are involved with an initiative that involves the branding of
aircraft, ground, or other equipment, please use the following
process for obtaining approvals.
1. Contact a Brand Agent
Prepare a project brief describing your initiative, its objectives
and any other pertinent information. Submit it to a Brand
Agent at [email address]
2. Analyze the need
Depending on your need, your Brand Agent will consult
with United Corporate Identity & Design to determine the
recommended plan of action.
3. Initiate the plan
Work within the process as outlined by your Brand Agent.
Secure the necessary approvals from United Corporate
Identity & Design.
aircraft, ground, or other equipment, please use the following
process for obtaining approvals.
1. Contact a Brand Agent
Prepare a project brief describing your initiative, its objectives
and any other pertinent information. Submit it to a Brand
Agent at [email address]
2. Analyze the need
Depending on your need, your Brand Agent will consult
with United Corporate Identity & Design to determine the
recommended plan of action.
3. Initiate the plan
Work within the process as outlined by your Brand Agent.
Secure the necessary approvals from United Corporate
Identity & Design.
Jan 22, 2011, 1:29 pm
#3
Join Date: Jul 2004
Location: PDX
Programs: DL DM, AS MVP 100K, Amtrak peon, Colbert Lifetime Platinum
Posts: 4,534
This is some seriously awesome tulip geek pr0n. Thanks for posting! ^
I hope documents like this are at least officially archived and historically revered by the new company.
I hope documents like this are at least officially archived and historically revered by the new company.
Jan 22, 2011, 1:34 pm
#4
Original Poster
Join Date: Apr 2005
Posts: 1,011
No worries. I am a serious livery junkie!
There is a whole library of downloadable .eps for logos from various divisions etc, trying to download a few to keep on file. Things like PS service etc.
Here's another fab find:
http://fivefortyone.com/aunitedbrand...ics_062008.pdf
Last edited by iluv2fly; Jul 21, 2011 at 12:42 am Reason: merge
Jan 22, 2011, 1:56 pm
#5
Join Date: Feb 2006
Programs: UA, Starwood, Priority Club, Hertz, Starbucks Gold Card
Posts: 3,958
Perverse as it seems, with the complaints and negativity that this board often gets, we just might look back at this some years from now and call it "the good ol' days." Thanks for posting both docs!
Jan 22, 2011, 3:16 pm
#6
Join Date: Mar 2003
Location: Washington, D.C. Metro
Programs: AA EXP | UA Million Miler Gold (former decade-long 1K) | SPG Plat | Hyatt Plat | Avis Chairman
Posts: 822
Thanks for the post ClipperClub. ^ For nostalgia, I just recently purchased a to-scale model in the last tulip livery. It now sits on my book shelf as a permanent reminder of the glory days, branding-wise...
Jan 22, 2011, 3:56 pm
#7
Join Date: Sep 2010
Location: Las Vegas, NV
Programs: AA EP, UA MM
Posts: 135
These are great. Thank you. Something to hold onto before United is totally Continentalized.
Jan 22, 2011, 4:14 pm
#8
Join Date: Oct 2010
Location: ATL
Programs: DL SkyMiles (Silver), UA Mileage Plus, US Scareways, AA Advantage
Posts: 336
For those interested, here's DL's "version": http://deltabrandcenter.com/download...nts_022208.pdf
Jan 22, 2011, 4:44 pm
#9
Join Date: Dec 2009
Posts: 71
These PDFs are internal company information and shouldn't be posted on here. I highly suggest you remove it asap.
Jan 22, 2011, 5:06 pm
#10
Join Date: Dec 2008
Location: Playas Rosarito, Baja, Mexico
Programs: UA premier gold
Posts: 47
JAL going back
JAL is going back to their crane logo, maybe the new United will go back to the tulip after a few years.
Jan 22, 2011, 5:22 pm
#11
Original Poster
Join Date: Apr 2005
Posts: 1,011
Jan 22, 2011, 5:23 pm
#12
Join Date: Jul 2007
Location: Raleigh
Programs: United GS 2MM,, Marriott/Starwood Lifetime Platinum
Posts: 754
Jan 22, 2011, 6:38 pm
#13
Join Date: Jul 2007
Programs: UA 1K MM, Alaska MVP Gold 75K, AA PLT
Posts: 1,082
Learned something new
Lots of people on this forum refer to UA's logo as the tulip. According to these documents, united actually refers to it as "the sweep".
I definitely prefer the sweep over the nondescript CO globe!
I definitely prefer the sweep over the nondescript CO globe!
Jan 22, 2011, 7:11 pm
#14
Join Date: Jul 2006
Location: California
Programs: AA EXP, lowly UA 1K; Hyatt Diamond, SPG Gold, Hilton Gold; National EC, Hertz PC
Posts: 2,215
Thats what I noticed too. I was trying to figure out if it was what they named the tulip or if it was a marketing term. I think it is the prior as it is always a capital S, Sweep.
Jan 22, 2011, 7:15 pm
#15
FlyerTalk Evangelist
Join Date: Nov 2009
Location: Northeast Kansas | Colorado Native
Programs: Amex Gold/Plat, UA *G, Hyatt Globalist, Marriott LT Gold, NEXUS, TSA Disparager Unobtanium
Posts: 21,649
OP, thanks for posting these docs! Quick question, can I get UA to paint my car in the current livery? 
+1
I've got a 1:100 B777 in the current colors on my desk. Along with the many UA photos that I've taken, the tulip will never die
If only I could have gotten the 1:50 B747 that the DEN RCCs had hanging from the ceiling. Those birds were amazing!
I've got a 1:100 B777 in the current colors on my desk. Along with the many UA photos that I've taken, the tulip will never die
If only I could have gotten the 1:50 B747 that the DEN RCCs had hanging from the ceiling. Those birds were amazing!
