Humor alert: Time for another low-cost spinoff?
#1
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Join Date: Nov 2004
Location: ORD
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Humor alert: Time for another low-cost spinoff?
So, we've suffered through "Shuttle by United" and then TED (RAR).
With a freshly-minted crop of MBAs about to emerge it seems like maybe the time is ripe for another bunch of bored summer interns to sit around one afternoon and think "we need to show something." Hmmm, think, think, think, when one says "I've got it, let's spin off a low-cost airline."
Getting more and more excited, the person goes on "we won't actually be able to do anything to change the cost structure, since we'll use the same planes, pay the same airport fees, and pay the same employees the same union wages. But, we can take away E+ and add a row of seats, the increased load will mean only one more FA to pay, no problem"
"And, of course it will cost a bit to start up - repainting all those planes, marketing, developing custom IFE, changing the interior color scheme. Probably not more than a few million dollars. We'll make this change for entire markets, meaning we can charge the same ticket prices as before. Everyone will love it."
With one voice they respond "GREAT IDEA, but what shall we call it??"
I'm thinking UNIT, that hasn't been used yet. I'd suggest Wizz, since that would offer the best tag line ever "Feeling restless? It's time to take a Wizz", but sadly that's taken.
With a freshly-minted crop of MBAs about to emerge it seems like maybe the time is ripe for another bunch of bored summer interns to sit around one afternoon and think "we need to show something." Hmmm, think, think, think, when one says "I've got it, let's spin off a low-cost airline."
Getting more and more excited, the person goes on "we won't actually be able to do anything to change the cost structure, since we'll use the same planes, pay the same airport fees, and pay the same employees the same union wages. But, we can take away E+ and add a row of seats, the increased load will mean only one more FA to pay, no problem"
"And, of course it will cost a bit to start up - repainting all those planes, marketing, developing custom IFE, changing the interior color scheme. Probably not more than a few million dollars. We'll make this change for entire markets, meaning we can charge the same ticket prices as before. Everyone will love it."
With one voice they respond "GREAT IDEA, but what shall we call it??"
I'm thinking UNIT, that hasn't been used yet. I'd suggest Wizz, since that would offer the best tag line ever "Feeling restless? It's time to take a Wizz", but sadly that's taken.
#2
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Join Date: Aug 2002
Location: Bay Area, CA
Programs: UA Plat 2MM; AS MVP Gold 75K
Posts: 35,068
I suggested this at the time of the merger, but with CO being the LCC, and UA being the premium carrier.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
#3
Join Date: Jan 2005
Location: DEN
Programs: UA Gold-MM, AA Gold-MM, F9-Silver, Hyatt Something, Marriott Gold, IHG Plat, Hilton Diamond
Posts: 6,393
I suggested this at the time of the merger, but with CO being the LCC, and UA being the premium carrier.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
#4
Join Date: Jan 2009
Location: LHR (sometimes CLE, SFO, BOS, LAX, SEA)
Programs: UA 1K
Posts: 5,893
They offer dirt-cheap prices to western Europe and they started operating the only nonstop service LON-LJU when Adria stopped, which is a bummer because I had wanted to take a *A carrier there.
#6
Join Date: Aug 2010
Location: Morris County, NJ
Programs: UA 1K/*G, Avis Pres, Marriott Plat
Posts: 2,305
I suggested this at the time of the merger, but with CO being the LCC, and UA being the premium carrier.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
It made sense at the time -- CO had no E+, annoyances like Pay TVs and dark planes, a nearly all 737 fleet, an employee compensation structure that results in longer hours/more productivity, and a weaker frequent flyer program.
It seemed that sCO was already optimized for low-fare leisure markets like CUN or LAS.
pmCO wasn't a bad place to be ... The downhill slide started before the merger but now we've got a shell of what two great airlines used to be.
I know, let's call it CAL Lite. Or New York Air.
#7
Join Date: Apr 2012
Location: Texas
Programs: UA, AA, DL, BA, Marriott, Hilton, Accor, Hyatt
Posts: 1,290
Except that pmCO (before getting Smisked) had a top tier FF program, upgrades that actually happened, routes that actually made money, decent food & drink, and planes that actually flew most of the time without duct tape and bailing wire.
pmCO wasn't a bad place to be ... The downhill slide started before the merger.
pmCO wasn't a bad place to be ... The downhill slide started before the merger.
#9
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I know they exist, that's why I said the "name was taken."
#10
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Join Date: May 2006
Location: SEA or BGR, Lower Earth Orbit
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Except that pmCO (before getting Smisked) had a top tier FF program, upgrades that actually happened, routes that actually made money, decent food & drink, and planes that actually flew most of the time without duct tape and bailing wire.
pmCO wasn't a bad place to be ... The downhill slide started before the merger but now we've got a shell of what two great airlines used to be.
I know, let's call it CAL Lite. Or New York Air.
pmCO wasn't a bad place to be ... The downhill slide started before the merger but now we've got a shell of what two great airlines used to be.
I know, let's call it CAL Lite. Or New York Air.
Remove cost, add seats, Newark Hub. I wish UA was what it was years ago, and I wish CO was what it was years ago as well. I will say that I always enjoyed flying on CO and was hopeful that the best of what they had to offer would make it to both. What I wasn't expecting was that the best was how to cut costs. That cheap pizza is starting to get unbearable.
Here's a thought, maybe we should all start sending Gordon's book to Smi/J's office. Or maybe Grounded. One tells the story of how CO turned around, one tells how Lorenzo destroyed Eastern. Maybe he'll get the hint.
Last edited by WIRunner; May 7, 2014 at 12:11 pm Reason: I a book.
#11
Join Date: Aug 2010
Location: Morris County, NJ
Programs: UA 1K/*G, Avis Pres, Marriott Plat
Posts: 2,305
People Express
Remove cost, add seats, Newark Hub. I wish UA was what it was years ago, and I wish CO was what it was years ago as well. I will say that I always enjoyed flying on CO and was hopeful that the best of what they had to offer would make it to both. What I wasn't expecting was that the best was how to cut costs. That cheap pizza is starting to get unbearable.
Here's a thought, maybe we should all start sending Gordon's book to Smi/J's office. Or maybe Grounded. One tells the story of how CO turned around, one tells how Lorenzo destroyed Eastern. Maybe he'll get the hint.
Remove cost, add seats, Newark Hub. I wish UA was what it was years ago, and I wish CO was what it was years ago as well. I will say that I always enjoyed flying on CO and was hopeful that the best of what they had to offer would make it to both. What I wasn't expecting was that the best was how to cut costs. That cheap pizza is starting to get unbearable.
Here's a thought, maybe we should all start sending Gordon's book to Smi/J's office. Or maybe Grounded. One tells the story of how CO turned around, one tells how Lorenzo destroyed Eastern. Maybe he'll get the hint.
www.flypex.com
#12
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I didn't mention People Express because it's already in the works:
www.flypex.com
www.flypex.com
The new PEOPLExpress™ will revive the iconic brand of the 1980's
Maybe people have forgotten...
I was intrigued enough to click all the way through to their job opportunities page. One listing is for "captain" and among the items in the position posting is this "Frequent travel required." Um, yeah, that's a fair assumption.
#13
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Join Date: May 2006
Location: SEA or BGR, Lower Earth Orbit
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I didn't mention People Express because it's already in the works:
www.flypex.com
www.flypex.com
Edit:
I knew I had seen this recently.
http://crankyflier.com/2014/04/17/pu...t-have-failed/
#14
Join Date: Aug 2010
Location: Morris County, NJ
Programs: UA 1K/*G, Avis Pres, Marriott Plat
Posts: 2,305
Again? Isn't this the third or fourth time that this has been attempted to be restarted.
Edit:
I knew I had seen this recently.
http://crankyflier.com/2014/04/17/pu...t-have-failed/
Edit:
I knew I had seen this recently.
http://crankyflier.com/2014/04/17/pu...t-have-failed/