Strong dollar makes 2015 bad year for int'l hotel redemptions
#1
FlyerTalk Evangelist
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Join Date: Mar 2000
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Strong dollar makes 2015 bad year for int'l hotel redemptions
As a world travelling American, the sudden and profound rise in the value of the Dollar is great news. For more than a decade, I've witnessed Europeans being "king of the hill" for no logical reason, other than the Euro being over-valued due to currency machinations. Now the tables have turned, and the Dollar is appreciably more valuable against most world currencies.
As far as I'm concerned, there's only one downside to all this: my USA-chain hotel points will be less valuable overseas in 2015. This is because there is typically a one-year lag in pegging hotel categories to dollar-denominated room rates. With the dollar being up so much, most foreign hotels will seem to be in the wrong (too expensive) category, and you'll often do better just paying for the room.
I personally experienced this in India in 2013 when the rupiah collapsed. There are lots of excellent chain hotels in India, but all of them felt significantly over-priced on points that year. That changed in 2014 when almost all Indian hotels went down a category or two. I didn't redeem a single hotel loyalty point in India in 2013, where I would have redeemed for several hotels in 2014.
Still, a small price to pay for being a lot wealthier overseas this year!
As far as I'm concerned, there's only one downside to all this: my USA-chain hotel points will be less valuable overseas in 2015. This is because there is typically a one-year lag in pegging hotel categories to dollar-denominated room rates. With the dollar being up so much, most foreign hotels will seem to be in the wrong (too expensive) category, and you'll often do better just paying for the room.
I personally experienced this in India in 2013 when the rupiah collapsed. There are lots of excellent chain hotels in India, but all of them felt significantly over-priced on points that year. That changed in 2014 when almost all Indian hotels went down a category or two. I didn't redeem a single hotel loyalty point in India in 2013, where I would have redeemed for several hotels in 2014.
Still, a small price to pay for being a lot wealthier overseas this year!
#3
Join Date: Jul 2011
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Posts: 2
Strong dollar makes 2015 bad year for int'l hotel redemptions
I believe the point iahphx is making is Americans can save money by using cash this year and save the points to use next year when you get more value. Couldn't agree more.
#4
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This is obviously not an overall bad thing but, believe me, it will feel bad when you go to look at foreign hotel awards.
#7
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#8
Join Date: Oct 2009
Location: Sydney, Australia
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I suppose the U.S. Fed's quantitative easing, which has been the main driver of a weak US dollar, is an example of "currency machinations".
#9
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You can call it whatever you want, but the high value of the Euro the past decade has made little economic sense. Honestly, I'm surprised the Europeans stood for it, because it only made their struggling economies weaker. Clearly, the dramatic changes taking place recently are good for US tourists, but probably bad for US industry, as they will no longer have the advantage of an artificially-depressed currency.
#10
Join Date: Oct 2009
Location: Sydney, Australia
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Strong dollar makes 2015 bad year for int'l hotel redemptions
I am not sue the "Europeans" had a choice. They are not one country (but are one currency) and with different economies running at different speeds and with different domestic agendas I am not sure that QA was an option.
They are on to it now, and with the US stopping its QE the currencies are moving as you say.
The greenback is riding high once again, as it should given the strength of the U.S. economy as compared to the rest of the world.
They are on to it now, and with the US stopping its QE the currencies are moving as you say.
The greenback is riding high once again, as it should given the strength of the U.S. economy as compared to the rest of the world.
#11
Join Date: Jan 2002
Location: Washington, DC, USA
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Why would you expect point redemption rates to decline because their value in terms of the US dollar have declined? They've gone up in terms of the euro and these are global corporations. Maybe they'll increase.
#12
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Of course, a hotel chain could get greedy and not reduce the category but, in general, they seem to do so when the dollar cost of a stay declines.
EDIT:
BTW, if I were to place a bet, I'd bet on further weakness in the Euro and therefore a further disparity between value and hotel award categories this year. Like look what's going on this week with Greece, where a party that doesn't believe Greece should actually have to pay its bills (they call it "anti-austerity") is likely to be voted into power. If this makes you want to buy Euros, you are a contrarian!
http://www.nytimes.com/2015/01/26/wo...=top-news&_r=0
Last edited by iahphx; Jan 25, 2015 at 12:22 pm Reason: more
#13
Join Date: Sep 2013
Posts: 2,188
BTW, if I were to place a bet, I'd bet on further weakness in the Euro and therefore a further disparity between value and hotel award categories this year. Like look what's going on this week with Greece, where a party that doesn't believe Greece should actually have to pay its bills (they call it "anti-austerity") is likely to be voted into power. If this makes you want to buy Euros, you are a contrarian!
This result was however quite predictable, so even Europeans had plenty of time to buy USD and (hope to) enjoy easy returns on the weeks to come.
#14
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The only markets harder to predict than currency markets are energy markets, but I'm pretty sure we're going to see a new low in the Euro tomorrow. I also wouldn't be surprised to see parity before summer. I personally was going to buy some European hotel rooms today, but figured I should wait at least a couple days. Kind of like a cashback bonus.
#15
Join Date: Sep 2013
Posts: 2,188
Although you're right to point out that, especially in the short term, FX markets are highly unpredictable, it certainly looks like the EUR is going down compared to the USD in the medium term. The EUR/CHF pair is a whole different story and depends heavily on how the Swiss politicians react to the current situation.