Joining rock star, Playboy photographer and Zamboni driver on the list of dream jobs will be chief beer officer, courtesy of Four Points by Sheraton.

The Starwood Hotels & Resorts Worldwide brand will launch an executive search starting today for someone with brew eloquence and a rich knowledge of beer as part of its Best Brew program. The job posting appears in a full page in the Wall Street Journal and on HotJobs.com and Monster.com. The new hire—who actually would be brought on as an independent part time consultant—will be showered with Starwood Preferred Guest points and a generous travel and expense account for fulfilling duties like attending beer fests, sampling more than 300 brews, touring breweries, hosting Oktoberfest and choosing beer menus for new hotels. The CBO will assume the post by mid-January and begin documenting beer-related activities while imparting knowledge to others through a Web blog.

"The role of chief beer officer is really designed to help us create enthusiasm, to be our beer ambassador to create, promote, cultivate our Best Brew program and celebrate beer," said Hoyt Harper, svp, adding that a lot of his employees are volunteering for the job. They are ineligible, however.

Best Brew is rolling out of Four Points' "Comfort isn't complicated" positioning, which has included tangible Simple Pleasures like free bottled water, Seattle's Best coffee and apple cinnamon pie, which also is the signature scent wafting in the lobbies. North American properties will feature a wide selection of imports—Paulaner, Chimoy Red, Pilsner Urquell—and craft brews—Sam Adams, Fat Tire Amber Ale and Sierra Nevada Pale Ale—and every Four Points worldwide (130 in 22 countries) is encouraged to carry indigenous craft brews. Hotels will offer at least four draught beers and up to 20 bottled brews and sampler flights of 4-ounce pours accompanied by story cards.

The selections are broken down by style, character and body, so guests can easily pick. If they're still confused, they can consult with the lounge and restaurant staff who have all completed a training program for mastering aspects like the brewing process, presentation and pour. Each hotel has a Beer Champion who can educate guests about the differences between beers, food pairings and encourage them to try something new.

The program was developed with assistance from the Brewers Association, a trade group representing more than 1,900 craft, micro and home brewers. Four Points sponsored the Great American Beer Festival during September, which attracted a record 41,000 visitors to the Denver Convention Center and is the official hotel for the association.

The Best Brew program was featured in an October USA Today insert that showcased Simple Pleasures amenities. Another insert will appear during 2007. Additional support will include print hitting trade magazines for the Craft Beer Association and the Home Brewers Association, and direct marketing to Starwood Preferred Guest members.