Rumor now Confirmed: New Southwest Livery Scheme
Sep 7, 2014, 11:54 am
#76
Join Date: May 2004
Location: Night Vale
Posts: 1,872
I wonder if this hot dog on a stick was Gilligan's (VandeVen) idea. This ranks up there with Dick Ferris and Allegis.
Here is a sneak peek at the new pilot's uniform
Here is a sneak peek at the new pilot's uniform
Sep 7, 2014, 12:08 pm
#78
FlyerTalk Evangelist
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 26,823
Sep 7, 2014, 12:28 pm
#79
Join Date: Jan 2004
Location: MSP
Programs: AA Plat Pto, IHG Plat, HH Gold, Hyatt Globalist
Posts: 2,538
I hope they didn't pay too much for design. Looks a lot like the English Southwest Trains livery.
http://i.telegraph.co.uk/multimedia/...s_1239801c.jpg
http://i.telegraph.co.uk/multimedia/...s_1239801c.jpg
Sep 7, 2014, 12:54 pm
#80
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
Wow, the new livery looks awful. The color scheme is garish, and the font is uninspired. And what is up with the website on the engines? As if anyone couldn't remember the URL?
Sep 7, 2014, 1:15 pm
#82
Join Date: Mar 2007
Location: DAL
Programs: DL Silver, HH diamond, Midwest Miles (RIP), NWA WP (RIP)
Posts: 530
I think they've had this livery in storage ever since the attempted Midwest takeover. Looks like a combination almost (though I like the YX blue better). Like in this pic...
http://photos.plane-mad.com/7/large/7257.jpg
http://photos.plane-mad.com/7/large/7257.jpg
Sep 7, 2014, 1:46 pm
#85
Join Date: Mar 2011
Posts: 6,286
Random thoughts:
-- Even after sleeping on it, I still think that the new livery is just awful. The cheap looking primary colors; the too-simple overall design; the horrible font choice kerned too tightly and awkwardly broken up by the windows, putting the URL on the engines… there's really just nothing good about this.
-- With their Facebook post referencing "heart," I'm wondering if there may be an element we're not seeing in the leaked pics; perhaps a heart on the nose cone or belly? Although I doubt that would be much of an improvement.
-- I suppose the URL on the engine is a nod to AirTran's look, but it's pretty anachronistic and dated at this point. They should just go ahead and add a Facebook logo while they're at it.
-- The common element on the previous special liveries was the Southwest name on the vertical stabilizer. I'm not sure how they're going to marry this new design (and include the name) with any special liveries.
-- It's not unusual for a business to re-brand instead of addressing actual issues… but I think customers realize that this effort costs money, and the timing -- during a period of increasingly higher fares -- is pretty odd.
-- I suspect the reaction from customers to be negative.
-- Even after sleeping on it, I still think that the new livery is just awful. The cheap looking primary colors; the too-simple overall design; the horrible font choice kerned too tightly and awkwardly broken up by the windows, putting the URL on the engines… there's really just nothing good about this.
-- With their Facebook post referencing "heart," I'm wondering if there may be an element we're not seeing in the leaked pics; perhaps a heart on the nose cone or belly? Although I doubt that would be much of an improvement.
-- I suppose the URL on the engine is a nod to AirTran's look, but it's pretty anachronistic and dated at this point. They should just go ahead and add a Facebook logo while they're at it.
-- The common element on the previous special liveries was the Southwest name on the vertical stabilizer. I'm not sure how they're going to marry this new design (and include the name) with any special liveries.
-- It's not unusual for a business to re-brand instead of addressing actual issues… but I think customers realize that this effort costs money, and the timing -- during a period of increasingly higher fares -- is pretty odd.
-- I suspect the reaction from customers to be negative.
Last edited by ursine1; Sep 7, 2014 at 1:51 pm
Sep 7, 2014, 1:48 pm
#86
Join Date: Mar 2011
Posts: 6,286
Sep 7, 2014, 3:46 pm
#87
Join Date: Feb 2012
Posts: 4,486
Sep 7, 2014, 4:12 pm
#88
Join Date: Oct 2003
Location: Traveling the World
Posts: 6,083
https://twitter.com/PlaneBusiness/st...923456/photo/1
I don't really love the font but also mostly don't care.
Sep 7, 2014, 4:34 pm
#89
Join Date: Aug 2010
Location: DAL
Posts: 268
I was thinking the same thing; they put the same quote referencing heart on our boards at work, however the word heart is capitalized, so seemed to be even more important!
Sep 7, 2014, 4:50 pm
#90
Join Date: May 2010
Posts: 542
Yawn...count me in the minority who doesn't care. Southwest has never lost a plane and that is quite a feet even in today's modern world of air travel.
Lots of objections by FT members to the new AA livery as well. It stuck though...I bet this will too!
Lots of objections by FT members to the new AA livery as well. It stuck though...I bet this will too!