Airline Slogan: Free to Move About the Country"
Feb 6, 2011, 10:31 am
#1
Original Poster
Join Date: Dec 2010
Posts: 173
Airline Slogan: Free to Move About the Country"
I remember a Southwest Airlines slogan that used to run where they say in teh ad that "you are now free to move about the country." That ad does not appear to be running anymore. Southwest no longer has that video on their website either. Maybe that's because we really aren't able to freely move about the country anymore.
Feb 8, 2011, 12:42 am
#3
Join Date: Nov 2009
Location: Between EWR & PHL
Programs: UA MileagePlus dirt (former hard-way Silver); AS Mileage Plan MVP; Hilton Honors Silver
Posts: 1,586
WN updated their marketing campaign over a year ago to feature 'actual' (in quotes because I don't know how true this is) WN staffers extolling the virtues of the carrier, with the tagline "It's On." The campaign has recently been revised again to feature WN 'staffers' as the jury in "Fee Court".
This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
Feb 8, 2011, 5:38 pm
#4
Join Date: Aug 2006
Location: DCA / WAS
Programs: DL 2+ million/PM, YX, Marriott Plt, *wood gold, HHonors, CO Plt, UA, AA EXP, WN, AGR
Posts: 9,388
WN updated their marketing campaign over a year ago to feature 'actual' (in quotes because I don't know how true this is) WN staffers extolling the virtues of the carrier, with the tagline "It's On." The campaign has recently been revised again to feature WN 'staffers' as the jury in "Fee Court".
This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
This is the normal course of events in advertising - slogans change. It had nothing to do with our perception of airport security. (I'd go so far to suggest that WN's target customer is probably in the 'anything for security' infrequent flier camp.)
Personally, it might be appropriate for TSA to adopt a slight twist on DL's old slogan: "We get you..... there."