Why not buy Starwood?
Nov 2, 2015, 5:51 am
#1
Original Poster
Join Date: Nov 2000
Location: Hotel Guru
Programs: Marriott Lifetime Titanium, UA Gold
Posts: 1,455
Why not buy Starwood?
It is all over the news these days: Hyatt is in talks to take over Starwood. I wonder why Marriott did not step up their game and try to take over them.
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
Nov 2, 2015, 6:33 am
#2
Join Date: Oct 2001
Programs: LTP, PP
Posts: 8,699
Mergers, takeovers and elimination of competition are never good for the consumer in the long run no matter how they spin it...
Nov 2, 2015, 8:05 am
#3
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It is all over the news these days: Hyatt is in talks to take over Starwood. I wonder why Marriott did not step up their game and try to take over them.
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
Cheers.
Nov 2, 2015, 9:12 am
#4
Join Date: May 2002
Programs: AAdvantage Platinum, United Silver, Marriott Titanium Elite
Posts: 2,276
I can see Marriott using acquisitions to strengthen its global presence. Delta and Protea made sense.
Marriott's launch of the Autograph Collection brand in 2010 was brilliant. I love the idea of hotels that are high-quality and affiliated with Marriott Rewards, but that are not typical chain hotels. I hope the Autograph Collection will add many dozens of properties in the U.S. and internationally over the next few years.
But I would be disappointed to see Sheraton by Marriott, Westin by Marriott, Aloft by Marriott, Four Points by Marriott, Element by Marriott, Le Méridien by Marriott, and so on. I would much rather see fierce competition between Marriott and Starwood (or between Marriott and a combined Hyatt-Starwood). As consumers, we benefit from competition.
Nov 2, 2015, 9:15 am
#5
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Please don't.
Nov 2, 2015, 1:41 pm
#6
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Yep. Here's a link: http://skift.com/2015/04/30/marriott...od-type-deals/
I can see Marriott using acquisitions to strengthen its global presence. Delta and Protea made sense.
Marriott's launch of the Autograph Collection brand in 2010 was brilliant. I love the idea of hotels that are high-quality and affiliated with Marriott Rewards, but that are not typical chain hotels. I hope the Autograph Collection will add many dozens of properties in the U.S. and internationally over the next few years.
But I would be disappointed to see Sheraton by Marriott, Westin by Marriott, Aloft by Marriott, Four Points by Marriott, Element by Marriott, Le Méridien by Marriott, and so on. I would much rather see fierce competition between Marriott and Starwood (or between Marriott and a combined Hyatt-Starwood). As consumers, we benefit from competition.
I can see Marriott using acquisitions to strengthen its global presence. Delta and Protea made sense.
Marriott's launch of the Autograph Collection brand in 2010 was brilliant. I love the idea of hotels that are high-quality and affiliated with Marriott Rewards, but that are not typical chain hotels. I hope the Autograph Collection will add many dozens of properties in the U.S. and internationally over the next few years.
But I would be disappointed to see Sheraton by Marriott, Westin by Marriott, Aloft by Marriott, Four Points by Marriott, Element by Marriott, Le Méridien by Marriott, and so on. I would much rather see fierce competition between Marriott and Starwood (or between Marriott and a combined Hyatt-Starwood). As consumers, we benefit from competition.
Btw, if Hyatt and Starwood do merge, there may be some divestitures (or hotels bailing) from the combined program, and then Marriott will have a chance to possibly get some individual hotels that used to be with Hyatt or Starwood.
Last edited by sdsearch; Nov 2, 2015 at 1:47 pm
Nov 4, 2015, 3:02 pm
#7
Join Date: Nov 2006
Location: Lost in Space
Programs: MR Plat, AA EXP, Hertz Presidents Club, SPG Plat
Posts: 170
Hmm...
Not sure I know how I feel about either acquisition. I am almost lifetime Plat in both programs and any acquisition will likely mess up one or both of my efforts to get lifetime plat in both programs.
Nov 16, 2015, 10:08 am
#8
Join Date: Oct 2014
Location: ATL
Programs: MR/SPG Plat, HH Gold, DL PM
Posts: 413
It is all over the news these days: Hyatt is in talks to take over Starwood. I wonder why Marriott did not step up their game and try to take over them.
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
They would be a perfect fit for one another since Starwoods biggest problem is their limited availability in small markets and limited service brands while Marriotts problems are aspirational properties in the highend segment on one side and market penetration problems in Europe on the other side - both of which Starwood could provide.
So sad they miss this opportunity!
Nov 16, 2015, 10:16 am
#9
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Nov 16, 2015, 10:55 am
#10
Join Date: May 2002
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Clairvoyant OP. 