Mariott announces new "Accolades" preferred partner program
#1
Original Poster
Join Date: Oct 2004
Location: London, UK
Programs: BA - GL, Disgruntled ex LH HON
Posts: 383
Mariott announces new "Accolades" preferred partner program
Hi everyone,
Finally Mariott is joining with most other major chains and have announced a preferred partner program for major partner agencies (similar to Four Seasons Preferred Partner, Peninsula Pen Club, Mandarin Fan Club, SPG's Luxury Privileges, etc)
From the material we received yesterday:
"GUEST BENEFITS
Recognition, Flexibility
• Complimentary WiFi
• Welcome Note
• Welcome Amenity
• One Category Upgrade (on availability)
• Early Check-in (on availability)
• Late Checkout (on availability)
• Private Events, Extra Wows"
The program launches for stays effective December 1st, and will cover the following properties to start with, expending monthly:
Boulevard , Baku, Autograph collection Baku Azerbaijan
Intourist, Baku, Autograph collection Baku Azerbaijan
JW Baku Baku Azerbaijan
The Glasshouse, Autograph Collection Edinburgh Scotland
Boscolo Prague, Autograph Collection Prague Czech Republic
JW Marriott Grosvenor House London England
St. Ermin's Hotel, Autograph Collection London England
St. Pancras Renaissance London Hotel London England
Marriott Park Lane Hotel London England
Threadneedles Hotel, Autograph Collection London England
JW Cannes Cannes France
Hotel L'Hermitage Gantois, Autograph Collection Lille France
Renaissance Arc de Triomphe Paris France
Renaissance Le Parc Trocadero Paris France
Renaissance Vendome Paris France
Marriott Champ Elysees Paris France
Hotel De Bourgtheroulde, Autograph Collection Rouen France
Hotel am Steinplatz, Autograph Collection Berlin Germany
Gewandhaus Dresden, Autograph Collection Dresden Germany
Domes of Elounda, Autograph Collection Crete Greece
Boscolo Budapest, Autograph Collection Budapest Hungary
The Shelbourne Dublin Ireland
Powerscourt Hotel, Autograph Collection Enniskerry Ireland
Renaissance Il Ciocco Tuscany Berga Italy
Boscolo Milano, Autograph Collection Milan Italy
Boscolo Exedra Roma, Autograph Collection Rome Italy
Boscolo Venezia, Autograph Collection Venice Italy
JW Marriott Venice Venice Italy
Hotel Van Oranje, Autograph Collection Noordwijk aan Zee Netherlands
Hotel Fontecruz Lisboa, Autograph Collection Lisbon Portugal
Moscow Marriott Royal Aurora Hotel Moscow Russia
AC Baqueria Ski Resort, Autograph Collection Baqueria Spain
Cotton House Hotel, Autograph Collection Barcelona Spain
AC Palacio De Santa Paula, Autograph Collection Granada Spain
AC Palacio Del Retiro, Autograph Collection Madrid Spain
AC Santo Mauro, Autograph Collection Madrid Spain
AC Palacio Del Carmen, Autograph Collection Santiago de
Fontecruz Sevilla, Autograph Collection Sevilla Spain
The Hotel Lucerne, Autograph Collection Lucerne Switzerland
Kameha Grand Zurich, Autograph Collection Zurich Switzerland
JW Ankara Ankara Turkey
Spain
Compostela
Below is the full announcement we received:
Hello everyone,
Marriott is launching a new hotel program called “Accolades” December 1st, 2015. This new program offers special amenities for your clients and a concierge desk for you to call for help with reservations, waiver, favors, etc… See attached for more details.
Right now not all of the properties are enrolled into the program, you can find a list of the ones that are on the attachment flyer. More properties will be added at later dates.
For questions and/or help with the program see below for contact information and timelines.
NOVEMBER 1st – our dedicated Accolades Administrator will be on staff and the e-mail will be active! We welcome Lindsey Meeks (formerly Winter) from the Ritz-Carlton and JW Marriott Orlando, Grande Lakes. As a former Guardian Angel – she knows many of your agents and is looking forward to helping us launch the program. She is here to provide service to our Accolades agencies for anything the Concierge Desk can’t assist with. Whether training or non-Accolades property support – she is your extra layer of support and is ready to start assisting Monday!
E-mail: XXXXXXXXXXXXXXXXXX– THIS IS NEW – make sure you send the attached updated flyer to your agents.
NOVEMBER 15th – The ACCOLADES CONCIERGE DESK goes live! We are sorry for the 2 week delay – but you get Lindsey to help in the interim! The desk will be able to assist with special requests for all of the Accolades properties and will be open 24-7. This is your waiver and favor desk for all of the Accolades properties.
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
DECEMBER 1st – The first check-in date – from this date on – all of your guests staying at the Accolades participating properties will begin to receive benefits. The bad news – this is late. The good news – this date WILL NOT move – Training has started this is it – truly official – and we will work with properties to ensure your guests are recognized if you have someone special checking in earlier – just reach out to the Accolades Admin.
We will start sending out weekly communications on updates, property overviews and other special news on the 9th of November. Please make sure we have the e-mail address of who should receive this to share with agents. Also – we will also start sending out example amenities –a weekly fun item to help engage your agents – please let us know where these should be sent. Finally – We will have stays to give away for the participating properties. Let the Accolades Admin/Lindsey know if there are any rules in your agency around how incentives are managed. We would like to tie it to a raffle each week for bookings made in the week. We can confirm the agency and confirmation number – to draw from – but will need your help confirming the agent after that. Please let us know if that will work. We will work with you to tailor the incentive to your agency.
Thank you again for your support of Accolades and we look forward to working with you to make this a successful program!
Best Regards,
CXXXXXXXXX
Marriott International | Global Sales
Finally Mariott is joining with most other major chains and have announced a preferred partner program for major partner agencies (similar to Four Seasons Preferred Partner, Peninsula Pen Club, Mandarin Fan Club, SPG's Luxury Privileges, etc)
From the material we received yesterday:
"GUEST BENEFITS
Recognition, Flexibility
• Complimentary WiFi
• Welcome Note
• Welcome Amenity
• One Category Upgrade (on availability)
• Early Check-in (on availability)
• Late Checkout (on availability)
• Private Events, Extra Wows"
The program launches for stays effective December 1st, and will cover the following properties to start with, expending monthly:
Boulevard , Baku, Autograph collection Baku Azerbaijan
Intourist, Baku, Autograph collection Baku Azerbaijan
JW Baku Baku Azerbaijan
The Glasshouse, Autograph Collection Edinburgh Scotland
Boscolo Prague, Autograph Collection Prague Czech Republic
JW Marriott Grosvenor House London England
St. Ermin's Hotel, Autograph Collection London England
St. Pancras Renaissance London Hotel London England
Marriott Park Lane Hotel London England
Threadneedles Hotel, Autograph Collection London England
JW Cannes Cannes France
Hotel L'Hermitage Gantois, Autograph Collection Lille France
Renaissance Arc de Triomphe Paris France
Renaissance Le Parc Trocadero Paris France
Renaissance Vendome Paris France
Marriott Champ Elysees Paris France
Hotel De Bourgtheroulde, Autograph Collection Rouen France
Hotel am Steinplatz, Autograph Collection Berlin Germany
Gewandhaus Dresden, Autograph Collection Dresden Germany
Domes of Elounda, Autograph Collection Crete Greece
Boscolo Budapest, Autograph Collection Budapest Hungary
The Shelbourne Dublin Ireland
Powerscourt Hotel, Autograph Collection Enniskerry Ireland
Renaissance Il Ciocco Tuscany Berga Italy
Boscolo Milano, Autograph Collection Milan Italy
Boscolo Exedra Roma, Autograph Collection Rome Italy
Boscolo Venezia, Autograph Collection Venice Italy
JW Marriott Venice Venice Italy
Hotel Van Oranje, Autograph Collection Noordwijk aan Zee Netherlands
Hotel Fontecruz Lisboa, Autograph Collection Lisbon Portugal
Moscow Marriott Royal Aurora Hotel Moscow Russia
AC Baqueria Ski Resort, Autograph Collection Baqueria Spain
Cotton House Hotel, Autograph Collection Barcelona Spain
AC Palacio De Santa Paula, Autograph Collection Granada Spain
AC Palacio Del Retiro, Autograph Collection Madrid Spain
AC Santo Mauro, Autograph Collection Madrid Spain
AC Palacio Del Carmen, Autograph Collection Santiago de
Fontecruz Sevilla, Autograph Collection Sevilla Spain
The Hotel Lucerne, Autograph Collection Lucerne Switzerland
Kameha Grand Zurich, Autograph Collection Zurich Switzerland
JW Ankara Ankara Turkey
Spain
Compostela
Below is the full announcement we received:
Hello everyone,
Marriott is launching a new hotel program called “Accolades” December 1st, 2015. This new program offers special amenities for your clients and a concierge desk for you to call for help with reservations, waiver, favors, etc… See attached for more details.
Right now not all of the properties are enrolled into the program, you can find a list of the ones that are on the attachment flyer. More properties will be added at later dates.
For questions and/or help with the program see below for contact information and timelines.
NOVEMBER 1st – our dedicated Accolades Administrator will be on staff and the e-mail will be active! We welcome Lindsey Meeks (formerly Winter) from the Ritz-Carlton and JW Marriott Orlando, Grande Lakes. As a former Guardian Angel – she knows many of your agents and is looking forward to helping us launch the program. She is here to provide service to our Accolades agencies for anything the Concierge Desk can’t assist with. Whether training or non-Accolades property support – she is your extra layer of support and is ready to start assisting Monday!
E-mail: XXXXXXXXXXXXXXXXXX– THIS IS NEW – make sure you send the attached updated flyer to your agents.
NOVEMBER 15th – The ACCOLADES CONCIERGE DESK goes live! We are sorry for the 2 week delay – but you get Lindsey to help in the interim! The desk will be able to assist with special requests for all of the Accolades properties and will be open 24-7. This is your waiver and favor desk for all of the Accolades properties.
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
DECEMBER 1st – The first check-in date – from this date on – all of your guests staying at the Accolades participating properties will begin to receive benefits. The bad news – this is late. The good news – this date WILL NOT move – Training has started this is it – truly official – and we will work with properties to ensure your guests are recognized if you have someone special checking in earlier – just reach out to the Accolades Admin.
We will start sending out weekly communications on updates, property overviews and other special news on the 9th of November. Please make sure we have the e-mail address of who should receive this to share with agents. Also – we will also start sending out example amenities –a weekly fun item to help engage your agents – please let us know where these should be sent. Finally – We will have stays to give away for the participating properties. Let the Accolades Admin/Lindsey know if there are any rules in your agency around how incentives are managed. We would like to tie it to a raffle each week for bookings made in the week. We can confirm the agency and confirmation number – to draw from – but will need your help confirming the agent after that. Please let us know if that will work. We will work with you to tailor the incentive to your agency.
Thank you again for your support of Accolades and we look forward to working with you to make this a successful program!
Best Regards,
CXXXXXXXXX
Marriott International | Global Sales
#2
A FlyerTalk Posting Legend
Join Date: Aug 2002
Programs: UALifetimePremierGold, Marriott LifetimeTitanium
Posts: 71,110
Thanks for the update. Much appreciated.
Cheers.
Cheers.
#3
FlyerTalk Evangelist
Join Date: Aug 2006
Location: SNA
Posts: 18,240
I don't understand. Don't I already get all those things?
#4
Original Poster
Join Date: Oct 2004
Location: London, UK
Programs: BA - GL, Disgruntled ex LH HON
Posts: 383
You (or elite members in general) do. But these benefits are applicable on all bookings for everyone who books through preferred travel partners.
#5
FlyerTalk Evangelist
Join Date: Aug 2006
Location: SNA
Posts: 18,240
Great. So Marriott is going to attempt to deliver benefits to a larger group of people that they really don't do that great a job delivering to a smaller group now. Like upgrades, late checkouts, etc. ? Fabulous.
#6
A FlyerTalk Posting Legend
Join Date: Aug 2002
Programs: UALifetimePremierGold, Marriott LifetimeTitanium
Posts: 71,110
From the OP's OP:
"(similar to Four Seasons Preferred Partner, Peninsula Pen Club, Mandarin Fan Club, SPG's Luxury Privileges, etc)"
Given those partners, my guess is Marriott is going after the high rollers & not just the every day Marriott folk And it's limited in properties but also properties that might attract more high rollers. And right now looks like it's only int'l/Europe.
I'm not that bent out of shape on this, but that's just me.
Cheers.
#7
FlyerTalk Evangelist
Join Date: Aug 2006
Location: SNA
Posts: 18,240
I'm not bent out of shape so much as wondering if they can actually deliver. Especially the "availability dependent" stuff.