Miles&More Selection/ extra Benefits
Feb 10, 2014, 6:11 am
#16
Join Date: Mar 2008
Posts: 4,859
At least 90k I imagine, since it reads be one level down nomination from SEN and "gifts" being available from 125k? God only knows how precious LH thinks their status is, might as well turn out to be an option only after 275k HON miles per year.
)
Feb 10, 2014, 6:36 am
#17
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
AC has had a similar program with their Elite/Super Elite benefits- years ago prior to the rolling enhancements it was actually a very good program- some people even got a free Jaguar lease among other benefits for the very frequent flyer.
Feb 10, 2014, 6:37 am
#18
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
I don't know why everyone is getting excited at the timing. AFAIK the programme aims to reward elites who cross the 100k qualification mark with additional goodies, so a voucher at 125k, a FTL nomination at 150k etc. Unless you are at a HON earning pace its unlikely that you will hit 100k till sometime in May/June?
Feb 10, 2014, 6:39 am
#19
FlyerTalk Evangelist
Join Date: Jan 2005
Location: VCE
Posts: 14,165
I don't know why everyone is getting excited at the timing. AFAIK the programme aims to reward elites who cross the 100k qualification mark with additional goodies, so a voucher at 125k, a FTL nomination at 150k etc. Unless you are at a HON earning pace its unlikely that you will hit 100k till sometime in May/June?
Feb 10, 2014, 6:43 am
#20
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
Its more of a retention program... AA does the same since a few years, they haven't announced the bennies for 2014... yet.
Feb 10, 2014, 6:48 am
#21
FlyerTalk Evangelist
Join Date: Feb 2002
Location: Montreux CH
Programs: FB Platinum, M&M FTL, BA Blue
Posts: 11,622
But it really does, just once again, predictably, seem to be another absurd lot of nonsense designed to provoke only the ire and scorn of their so-called best customers. There just seems to never, really never, be any attempt at intelligent marketing or making the programme any better.
Feb 10, 2014, 7:40 am
#22
Join Date: Feb 2006
Location: NUE,MUC,INN,FDH
Programs: QF LTG, LH (SEN*** till 02/26), AF, AA, AB-G†
Posts: 2,076
Business, mate - not Economy!
I still have many examples, where customer orientation leads to a long term profitable business relationship. But LH keeps on whinging that the mean competitors - especially from Turkey or Arabia – are protected by their governments and are stealing customers form LH.
I still have many examples, where customer orientation leads to a long term profitable business relationship. But LH keeps on whinging that the mean competitors - especially from Turkey or Arabia – are protected by their governments and are stealing customers form LH.
Feb 10, 2014, 7:48 am
#23
Join Date: Feb 2006
Location: NUE,MUC,INN,FDH
Programs: QF LTG, LH (SEN*** till 02/26), AF, AA, AB-G†
Posts: 2,076
I don't know why everyone is getting excited at the timing. AFAIK the programme aims to reward elites who cross the 100k qualification mark with additional goodies, so a voucher at 125k, a FTL nomination at 150k etc. Unless you are at a HON earning pace its unlikely that you will hit 100k till sometime in May/June?
To the value of a Parter FTL:
My wife will again get her QF Partner Gold. That is a quite nice benefit with some nice use - but very cheap for QF: Only a few flights and lounge visits for her. But i like the lounge access for 4 persons when traveling with the family for a few flights.
Feb 10, 2014, 9:05 am
#26
Suspended
Join Date: Aug 2008
Programs: Everything is refundable
Posts: 3,727
Getting rid of unprofitable customers is also part of the strategy like at any other good company. ^
The I3 of BMW is another good example. Originally, the I3 came with a high end Nav. , after BMW realised they do not need to offer it for free, because the care is selling anyway with nearly 9k of options purchased per vehicle, they do not offer the Nav. anymore for free, enhencing the offer.
Feb 14, 2014, 2:27 am
#28
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
This appeared in my 'Senator Lounge' today:
Miles & More Selections: more benefits for frequent-flying status customers
14/02/2014
As announced last autumn, Frequent Travellers, Senators and HON Circle Members will, from this year, be rewarded in addition to reaching and re-qualifying for their status. A new element is being introduced to the Miles & More programme under the name ‘Miles & More Selections’. This will enable status customers to select from a variety of additional benefits, subject to the number of flights they take. This takes into account our status customers’ desire for additional recognition of the number of flights they take over and above the status qualification limit and in so doing rewards their loyalty even more.
Miles & More Selections in detail
Assessing ‘flight performance’
The flight performance of Frequent Travellers and Senators will be assessed on the basis of the new ‘select mile’. This will be awarded for flights with Adria Airways, Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Germanwings, LOT Polish Airlines, Lufthansa, Luxair and SWISS in all travel classes. In addition to every status mile, which is credited for flights with these Miles & More airline partners, Frequent Travellers and Senators will also receive one select mile – the Executive Bonus is, of course, also still included.
The select miles earned in the current calendar year will always be taken as the basis for Frequent Travellers and Senators achieving additional benefits. For this year, select miles will be counted retrospectively from
1 January. This means the entire flight performance in the calendar year 2014 will be taken into account. On
1 January 2015, the select miles counter will be reset to zero and will begin counting again. From this summer, status customers will be able to view the balance of their select miles in their personal status lounge under the heading ‘Miles & More Selections’ on miles-and-more.com.
For HON Circle Members, the HON Circle miles earned in two consecutive calendar years will be taken into account for Miles & More Selections. For the introduction of Miles & More Selections, these two calendar years will be 2013 and 2014.
Mileage thresholds and the choice of extra benefits
We are introducing mileage thresholds within Miles & More Selections. Once status customers reach these, they can choose from a number of additional benefits. Per calendar year, the first mileage threshold is 50,000 select miles for Frequent Travellers and 125,000 select miles for Senators. For HON Circle Members the first mileage threshold is 650,000 HON Circle miles for the combined calendar years 2013 and 2014.
From this summer, there will be a variety of additional benefits available to status customers with Miles & More Selections, based on the mileage threshold that they reach. The choice includes, for example, vouchers to visit the Lufthansa Business, Senator and First Class Lounges as well as the lounges of our airline partners and discount vouchers in different amounts. Furthermore, Senators and HON Circle Members will have the choice of eVouchers which enable them to upgrade to the next highest travel class and the option of giving a Frequent Traveller or Senator partner card to a relative or friend. The selection of additional benefits will be available from this summer in customers’ personal status lounges on miles-and-more.com.
Further details about Miles & More Selections, such as the other mileage thresholds and all the extra benefits, will be published shortly before the start of the selection period
14/02/2014
As announced last autumn, Frequent Travellers, Senators and HON Circle Members will, from this year, be rewarded in addition to reaching and re-qualifying for their status. A new element is being introduced to the Miles & More programme under the name ‘Miles & More Selections’. This will enable status customers to select from a variety of additional benefits, subject to the number of flights they take. This takes into account our status customers’ desire for additional recognition of the number of flights they take over and above the status qualification limit and in so doing rewards their loyalty even more.
Miles & More Selections in detail
Assessing ‘flight performance’
The flight performance of Frequent Travellers and Senators will be assessed on the basis of the new ‘select mile’. This will be awarded for flights with Adria Airways, Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Germanwings, LOT Polish Airlines, Lufthansa, Luxair and SWISS in all travel classes. In addition to every status mile, which is credited for flights with these Miles & More airline partners, Frequent Travellers and Senators will also receive one select mile – the Executive Bonus is, of course, also still included.
The select miles earned in the current calendar year will always be taken as the basis for Frequent Travellers and Senators achieving additional benefits. For this year, select miles will be counted retrospectively from
1 January. This means the entire flight performance in the calendar year 2014 will be taken into account. On
1 January 2015, the select miles counter will be reset to zero and will begin counting again. From this summer, status customers will be able to view the balance of their select miles in their personal status lounge under the heading ‘Miles & More Selections’ on miles-and-more.com.
For HON Circle Members, the HON Circle miles earned in two consecutive calendar years will be taken into account for Miles & More Selections. For the introduction of Miles & More Selections, these two calendar years will be 2013 and 2014.
Mileage thresholds and the choice of extra benefits
We are introducing mileage thresholds within Miles & More Selections. Once status customers reach these, they can choose from a number of additional benefits. Per calendar year, the first mileage threshold is 50,000 select miles for Frequent Travellers and 125,000 select miles for Senators. For HON Circle Members the first mileage threshold is 650,000 HON Circle miles for the combined calendar years 2013 and 2014.
From this summer, there will be a variety of additional benefits available to status customers with Miles & More Selections, based on the mileage threshold that they reach. The choice includes, for example, vouchers to visit the Lufthansa Business, Senator and First Class Lounges as well as the lounges of our airline partners and discount vouchers in different amounts. Furthermore, Senators and HON Circle Members will have the choice of eVouchers which enable them to upgrade to the next highest travel class and the option of giving a Frequent Traveller or Senator partner card to a relative or friend. The selection of additional benefits will be available from this summer in customers’ personal status lounges on miles-and-more.com.
Further details about Miles & More Selections, such as the other mileage thresholds and all the extra benefits, will be published shortly before the start of the selection period
Feb 14, 2014, 2:33 am
#29
Join Date: Oct 2005
Location: FRA
Programs: LH SEN**, IHG Diamond Ambassador
Posts: 669
http://www.miles-and-more.com/online...l=en&cid=18003
I am curious about the mileage levels that will be needed for the additional benefits. For sure, they will stick to the 300k HON (Select) miles for 2 additional evouchers. But what will I get as a SEN if I reach 125k Select miles (the first level)? I would be surprised if they would award a FTL card for family/friends or a voucher for a First Class Lounge entry.
Feb 14, 2014, 3:21 am
#30
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
Back in 2000 when I was a humble FTL I got a standby paper upgrade voucher for a longhaul flight when I hit 100k (SEN qualification was 130k then). I suppose they will hand out lounge vouchers, etc etc. Last April M&M interviewed a number of people asking what these 'select' gifts could be.