Sliding door suites coming to JetBlue!
Jun 6, 2013, 2:00 pm
#1
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Sliding door suites coming to JetBlue!
http://blog.apex.aero/cabin-interior...divider-a321s/
Airbus has an FAA filing out there detailing the cabin config of at least some of the new A321s coming online. Included in the filing:
JetBlue has confirmed that the layout is accurate, though they are holding back on the full product details for now.
This should be very, very interesting to see in the market.
Airbus has an FAA filing out there detailing the cabin config of at least some of the new A321s coming online. Included in the filing:
The Business Class includes 4 single seats that are ‘mini-suites’ types. These mini-suites consist in a seat with surrounding furniture’s, intending to provide privacy to the occupants. Typically, the complete closure of the single mini-suites is possible by means of a sliding element, moving parallel to the aircraft longitudinal axis.
This should be very, very interesting to see in the market.
Jun 6, 2013, 2:50 pm
#2
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Alright... I may not post here that much, but I know B6 well. I fly them three dozen times per year and have over a half dozen friends who work for them in various capacities.
There is no way in hell that quote fits their market. I can definitely see them doing a business class cabin on the A321... but a mini suite? Really? I mean, c'mon. This is so far out in left field it is almost silly.
Even if they're expanding ... and even if they want to take on the legacy carriers ... and even if they're doing the JFK-SFO/LAX routes ... there is no inherent need for a "suite" type product.
I'm sorry. I won't believe a single word until I see pictures of an actual cabin.
There is no way in hell that quote fits their market. I can definitely see them doing a business class cabin on the A321... but a mini suite? Really? I mean, c'mon. This is so far out in left field it is almost silly.
Even if they're expanding ... and even if they want to take on the legacy carriers ... and even if they're doing the JFK-SFO/LAX routes ... there is no inherent need for a "suite" type product.
I'm sorry. I won't believe a single word until I see pictures of an actual cabin.
Jun 6, 2013, 3:55 pm
#3
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Thirteen years ago JetBlue revolutionized the economy experience and we will do the same with premium transcon. Our new onboard experience will enable us to compete with other airlines’ premium transcon products. While the FAA filing from Airbus contains the technical specifications as part of the certification process, all of the details including the branding and full experience will be revealed later this year.
Jun 6, 2013, 5:53 pm
#4
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I'm still trying to figure this out, They are going to have 16 seat business class cabin and 4 of them will be much nicer than the other 12? How would they decide who gets the best ones. I guess we will find out soon.
Jun 6, 2013, 10:17 pm
#7
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Last edited by nsx; Jun 10, 2013 at 9:07 pm Reason: added image
Jun 7, 2013, 6:30 am
#9
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When I first read this I had to go back and re-read it. But let's remember, B6 was the first with live TV when they started. This could be a game-changer, we shall see.
Also add in broadband wi-fi, might have a compelling product.
Also add in broadband wi-fi, might have a compelling product.
Jun 7, 2013, 1:26 pm
#10
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Very surprised and intrigued by this. It seems to be such a radical departure from the airline's identity to date. But hey, if it's good in and of itself and provides more competition for the three-way legacy oligopoly (not sure whether to include Southwest in that regard), more power to JetBlue. I'll definitely check it out in terms of scheduling, pricing, etc. With UA going downhill and the AA/US merger offering the prospect of that airline doing the same, this change could make JetBlue very appealing to lots of passengers who've only flown it sporadically or not at all.
Wonder if there will be any ramifications in terms of the FF program, re upgrades or whatever.
Wonder if there will be any ramifications in terms of the FF program, re upgrades or whatever.
Jun 7, 2013, 2:38 pm
#11
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It is not all that radical a departure as the rest of the cabin will still be spacious so everybody wins. Remember that a premium passenger coming in from Emirates that may stop in NYC and continue to LAX/SFO will now have a partner option to take. EK will also be flying JFK to MXP so they can now sell one stop service from California to MXP using the two way jetBlue code share and have a good product for the domestic connection for F/J/Y passengers. Going from an Emirates suite to a coach seat would have been a much harder sell. Limiting the number to 4 also makes sense as it only takes a few connecting or O/D passengers to fill them. This allows B6 to ramp up further international partnerships to offer premium connections through JFK to the rest of the world.
Looking to forward to see the official announcement later in the year.
Looking to forward to see the official announcement later in the year.
Jun 7, 2013, 3:33 pm
#12
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Good point re EK. I hadn't realized that that the two airlines had any kind of partnership. I wonder if, along with other things to wonder about, this move could indicate or lead to additional international partnerships.
Jun 7, 2013, 5:49 pm
#13
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It is not all that radical a departure as the rest of the cabin will still be spacious so everybody wins. Remember that a premium passenger coming in from Emirates that may stop in NYC and continue to LAX/SFO will now have a partner option to take. EK will also be flying JFK to MXP so they can now sell one stop service from California to MXP using the two way jetBlue code share and have a good product for the domestic connection for F/J/Y passengers. Going from an Emirates suite to a coach seat would have been a much harder sell. Limiting the number to 4 also makes sense as it only takes a few connecting or O/D passengers to fill them. This allows B6 to ramp up further international partnerships to offer premium connections through JFK to the rest of the world.
Looking to forward to see the official announcement later in the year.
Looking to forward to see the official announcement later in the year.
Will they stick to transcon-only for this (BOS/JFK-LAX/SFO/SEA/SAN)? Would they put this on 5-6 hour flights out of FLL/JFK/BOS than tend to lean a bit VFR/leisure?
Jun 7, 2013, 7:10 pm
#14
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It is not all that radical a departure as the rest of the cabin will still be spacious so everybody wins. Remember that a premium passenger coming in from Emirates that may stop in NYC and continue to LAX/SFO will now have a partner option to take. EK will also be flying JFK to MXP so they can now sell one stop service from California to MXP using the two way jetBlue code share and have a good product for the domestic connection for F/J/Y passengers. Going from an Emirates suite to a coach seat would have been a much harder sell. Limiting the number to 4 also makes sense as it only takes a few connecting or O/D passengers to fill them. This allows B6 to ramp up further international partnerships to offer premium connections through JFK to the rest of the world.
Looking to forward to see the official announcement later in the year.
Looking to forward to see the official announcement later in the year.
This can and probably will be just about as big of a bust as when DL tried to mimic Jetblue with Song.
Jun 7, 2013, 7:25 pm
#15
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They would sacrifice four FC seats to get those four suites. Can they consistently sell them at twice the price of FC, even more if the suites get enhanced service/F&B?