Hilton Launches Curio, a New Boutique Hotel Brand
Jun 1, 2014, 7:03 pm
#1
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New Hilton boutique brand: Curio
http://www.ft.com/cms/s/0/a1bc52e6-e...#axzz33RH9OnPT
An announcement is expected on Monday. Will this be more like Aloft or W?
An announcement is expected on Monday. Will this be more like Aloft or W?
Jun 1, 2014, 7:11 pm
#2
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The Virginia-based hotel operator will announce on Monday that it plans to build a collection of four and five-star independently operated urban and resort hotels under the Curio brand, which it expects to make “material” contributions to earnings in years to come.
Hilton is targeting upscale boutique hotels in mature markets, the majority in the US and Europe, said chief executive Chris Nassetta ahead of the launch of the brand.
Hilton is targeting upscale boutique hotels in mature markets, the majority in the US and Europe, said chief executive Chris Nassetta ahead of the launch of the brand.
Jun 1, 2014, 8:38 pm
#3
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It should be pointed out that, to read the article in question one must register.
Now I'll remain "curious" to see what "Curio" will actually be, though it sounds like something that should be consigned to an antiquary's cabinet... (Blackstone: "Let's not worry about doing it all right and establish standards we require everyone in the franchise to follow, let's just establish a few more segments for the market and see if we can fool 'em..."
)
Now I'll remain "curious" to see what "Curio" will actually be, though it sounds like something that should be consigned to an antiquary's cabinet... (Blackstone: "Let's not worry about doing it all right and establish standards we require everyone in the franchise to follow, let's just establish a few more segments for the market and see if we can fool 'em..."
)
Jun 1, 2014, 8:44 pm
#4
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The article also mentions a "Lifestyle" brand coming too; yet to be named. So Curio is intended for wealthier clientele, while the lifestyle yet to be named brand will be more for the masses.
Jun 1, 2014, 11:02 pm
#5
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Would like to believe that Hilton has been holding back on updates to some older DT properties for the rollout of the new boutique, lifestyle brands
Jun 2, 2014, 12:10 am
#6
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It sounds to me like a more consistent Luxury Collection badge a la Starwood that allows bringing in quite distinctive properties with less of a master brand approach.
I note they have signed the new SLS in LAS fir instance.
I note they have signed the new SLS in LAS fir instance.
Jun 2, 2014, 1:30 am
#7
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Jun 2, 2014, 1:40 am
#8
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The SLS in Beverley Hills (which I really like) is the only one aligned with Starwood. The FT this morning is reporting that the SLS in LAS (the redeveloped site of the former Sahara) is amongst the first 6 signatories to the new brand.
Jun 2, 2014, 6:22 am
#10
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Or, pretty much a knock off of Marriott's Autograph Collection- a way to get independent hotels into your reservations system and loyalty program without having to make them follow specified brand standards.
Jun 2, 2014, 7:04 am
#11
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Jun 2, 2014, 7:08 am
#12
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AC came some time after LC as I understand it so I consider LC as the template everyone else is knocking off. Harder to claim this as a breach of IP too as it is just a basic idea.
Jun 2, 2014, 7:08 am
#13
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“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher J. Nassetta, president and CEO of Hilton Worldwide. “That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us – one of two unique concepts we’ll introduce this year.”
Jun 2, 2014, 7:31 am
#14
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Diamond Benefits?
I wonder which HH Diamond benefits will be available for the brand? I hope they don't go the route of the W/A brand which basically entitles Diamonds hardly any (no breakfast, no lounge access). Having an option in LV other than the DT will be nice, I guess.
