ATL to offer incentives for new int'l routes
Apr 25, 2014, 11:38 am
#62
Join Date: Nov 2006
Location: CHI/MSP
Programs: Delta Platinum, United Prem Exec
Posts: 1,334
How many Euro-based pax are they aggregating in AMS for the AMS-BOM route? Seems like if they are trying to get North Americans to BOM, the most logical place to do that is in ATL. However, they'd need something bigger than the 767 they have on the AMS-BOM route to do it.
Apr 25, 2014, 12:44 pm
#63
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Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
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How many Euro-based pax are they aggregating in AMS for the AMS-BOM route? Seems like if they are trying to get North Americans to BOM, the most logical place to do that is in ATL. However, they'd need something bigger than the 767 they have on the AMS-BOM route to do it.
Apr 25, 2014, 2:11 pm
#64
Join Date: Aug 2011
Programs: DL DM, TK Elite (*Gold), AA EXP (matched and prob not for long!)
Posts: 251
I think Shanghai makes a whole lot more sense than anywhere in India. When you think historically, DL gave up on Mumbai from ATL in 2009 and has not tried it ever again. For Shanghai, DL gave it a go in 2008, gave up, then gave it another go in 2011 before ending again. So you can probably bet the Shanghai route was more viable than Mumbai. Also since 2011, trade between China and ATL/Georgia + the southern US has increased significantly, while the Indian economy has been stagnant. Lastly, DL has a strong Skyteam partner in China Eastern at the other end of PVG, while DL has no partners in BOM. So between PVG and BOM, I'd bet PVG any day.
That said, perhaps TLV, SVO, or another Brazilian city/increased frequency to existing Brazilian city could also be possible. I believe after reading the resolution, there is nothing stopping DL from utilizing the incentive program for multiple new destinations. The resolution states that ATL will provide waived landing fees and matching promotional funds for new routes, not to exceed $2 million a year in total (for a term of 5 years). Does anyone know how much a typical widebody daily flight costs in landing fees per year at ATL?
That said, perhaps TLV, SVO, or another Brazilian city/increased frequency to existing Brazilian city could also be possible. I believe after reading the resolution, there is nothing stopping DL from utilizing the incentive program for multiple new destinations. The resolution states that ATL will provide waived landing fees and matching promotional funds for new routes, not to exceed $2 million a year in total (for a term of 5 years). Does anyone know how much a typical widebody daily flight costs in landing fees per year at ATL?
Apr 26, 2014, 5:52 am
#65
Join Date: Apr 2012
Posts: 77
So ATL-PVG would be the most logical China route.
Regarding Brazil, I would think that ATL-CNF (Belo Horizonte) and
ATL-VCP (Sao Paulo's 2nd Airport) should be the front runners.
ATL-SVO maybe have a chance but very slim.
All others would have seasonal demand and would be difficult to sustain year-round.
BTW, anyone has a list of discontinued route from ATL over the years?
I can only remember PVG, TLV, BOM, ICN, CPT, ABV, ARN, CPH, SVO.
Any additions?
Regarding Brazil, I would think that ATL-CNF (Belo Horizonte) and
ATL-VCP (Sao Paulo's 2nd Airport) should be the front runners.
ATL-SVO maybe have a chance but very slim.
All others would have seasonal demand and would be difficult to sustain year-round.
BTW, anyone has a list of discontinued route from ATL over the years?
I can only remember PVG, TLV, BOM, ICN, CPT, ABV, ARN, CPH, SVO.
Any additions?
Last edited by Windiesga; Apr 26, 2014 at 7:01 am
Apr 26, 2014, 6:56 am
#66
Join Date: Apr 2012
Posts: 77
So the incentive program appeals to Emerging and Premium Markets.
The premium market incentives are 2 years waiver of landing fees and $50,000
for promotion.
The premium markets covers the BRIICS countries (Brazil, Russia, China, India, Indonesia & South Africa).
The premium market incentives are 2 years waiver of landing fees and $50,000
for promotion.
The premium markets covers the BRIICS countries (Brazil, Russia, China, India, Indonesia & South Africa).
Apr 26, 2014, 6:59 am
#67
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Join Date: Jan 2000
Posts: 15,347
TK has several times stated that they plan on flying IST-ATL, even noting it in their reports to the Turkish Capital market board that they planned on doing so. When they did this a few years ago most thought it a "warning" kite being flown at Delta. However as Delta totally whimped out on the Turkish market, not just by never bringing back the wildly successful pre 9/11 ATL-IST flight, but by making JFK-IST a seasonal flight with a shorter season this year than last, while TK now does JFK-IST 3x in the summer, not to mention IST - LAX/BOS/CHI/SFO/IAH/YUL/YYZ and upcoming SFO and possibly MIA. So now 9 or 10 flights a day to North America, so it would make sense for them to try Atlanta out.
Apr 26, 2014, 9:15 am
#69
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Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
Posts: 9,779
Would an ATL-Indonesia flight even be theoretically possible?
Apr 26, 2014, 10:14 am
#72
Join Date: Mar 2009
Location: Denver, CO
Posts: 791
Africa currently is underdeveloped markets. The next logical destination to Africa should be NBO; however, the security issue needs to be resolved. Other destinations to Africa would be LAD, LBV, SSG, ABJ, TIP, and CPT. 4x or 5x weekly flights should be sufficient for a new market.
Apr 26, 2014, 12:37 pm
#73
Join Date: Jun 2004
Location: ATL
Programs: Delta PlM, 1M
Posts: 6,365
Since the subsidy is the same amount for any eligible flight, if it was to drive a decision I would think it more likely they would grab it with something cheap like a caribean flight. I do not see why a small subsidy would effect a major decision like ATL<>[Something real far away].
Apr 26, 2014, 3:44 pm
#74
Join Date: Dec 2002
Location: Meechigan
Posts: 1,006
Since the subsidy is the same amount for any eligible flight, if it was to drive a decision I would think it more likely they would grab it with something cheap like a caribean flight. I do not see why a small subsidy would effect a major decision like ATL<>[Something real far away].
Smart money is on central/south America. Seems to me DL is smartly pushing new Asia routes to SEA, and with the NY strategy JFK should get new Europe routes.
Maybe BOM, but JFK still makes more sense than ATL for that route.
Apr 26, 2014, 6:08 pm
#75
Join Date: May 2008
Location: BOS/SIN
Programs: SQ
Posts: 2,704
They will need to do a lot more than push incentives to catch up with Copa, Avianca, LAN, and the others. I think that if there was real demand maybe Copa or Avianca would have an ATL flight.....