MPC soft landings?
#1
FlyerTalk Evangelist
Original Poster
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
MPC soft landings?
As I've been crediting all my OW flights to BA in the last year, I had 40 club points in my account and my Gold membership year has just finished.
By right, I should not even be a green member anymore. However, I have soft-landed to Silver. I have been a combination of Gold and Diamond member for around 12 years - not sure if this has been a factor.
Maybe a new unofficial soft landing policy?
By right, I should not even be a green member anymore. However, I have soft-landed to Silver. I have been a combination of Gold and Diamond member for around 12 years - not sure if this has been a factor.
Maybe a new unofficial soft landing policy?
#4
#5
Join Date: Apr 2013
Programs: CX GO, SPG GO
Posts: 31
I forget the wording of the letter, but the gist was, "we're starting to freak out about people jumping ship. Enjoy your gold!"
#6
Join Date: Nov 2002
Location: Japan
Programs: NH Diamond, JL JGC Diamond, BA Gold Guest List(Gold for life), CX Diamond
Posts: 1,580
I'm waiting for my case.
After 13 consecutive years of Diamond, I have changed my main FFP.
When I changed, I already had club miles/TP for Gold.
So, naturally, I was downgrraded to Gold.
However, in this membership year, I have earned 0 tier point.
After 13 consecutive years of Diamond, I have changed my main FFP.
When I changed, I already had club miles/TP for Gold.
So, naturally, I was downgrraded to Gold.
However, in this membership year, I have earned 0 tier point.
#7
Suspended
Join Date: Jun 2002
Location: Hong Kong
Programs: None any more
Posts: 11,017
I got bounced down softly, year by year, but that was before MPC Green required a renewal fee. Sadly, as of 31/1 I have now been bounced out to Asiamiles, despite 7 years of Diamond and 1M club miles. So much for "loyalty".
#8
Join Date: Apr 2001
Location: HKG/HND/OOL
Programs: QF Emerald. SQ Gold.
Posts: 3,170
cx needs to maintain minimum pax base of elite flyers like DM and Gold not because they love you, but because its marketing edge for advertisement. they can only attract corporate advertisement for prestigeous products/services like private banks or Piaget watchs which pays well in comparison and helps to prestigeous corporate image, but they need a selling point to demonstrate their penetration to high net worth client base... for right or wrong reasons number of DM and GOLD members substantiate these. wpuld you think of CX differently if it was Macdonald ads...put it around when did you see a ritz carlton advertisement alongside airAsia or Jetstar.
so they know they screwed up and elites are deserting in masses at alarming rate and needed to stop bleeding. good luck to them. or wait a year i am sure complimentary Gold/DM will be back for Amex promotion ex hkg (regional reach of elite pax is also a consideration) to beef up their numbers.
so they know they screwed up and elites are deserting in masses at alarming rate and needed to stop bleeding. good luck to them. or wait a year i am sure complimentary Gold/DM will be back for Amex promotion ex hkg (regional reach of elite pax is also a consideration) to beef up their numbers.
#9
Join Date: Oct 2014
Location: HKG
Posts: 1,053
Mine was ~2013, wouldn't know how to figure out when exactly. Was GO and didn't make SL by a mile that year, but still got it without asking - I knew I wasn't going to fly with CX much anyhow, so I didn't feel it was appropriate to ask. Spent some more time thinking about it after my first post, and it was actually only once, not twice. Got confused cause after that SL year, I dropped to GR, and status matched back to SL from two *A Golds. Since then always made GO. No experience since the changes tho.
#10
FlyerTalk Evangelist
Original Poster
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,780
Received my renewal letter that said that although I should have been a "green or Asia miles member" (yes they said that) based on my previous years of loyalty they were only dropping to silver.
#11
Join Date: Oct 2014
Location: HKG
Posts: 1,053
I always figured, in general:
*A=2 years but no soft landing
OW=1 year but soft landing
Thing is, haven't seen the topic discussed on this board at all, but then again have only been around for 2 years or so. Question remains is the "generosity" gesture is in place since the program changes, or has always been...
*A=2 years but no soft landing
OW=1 year but soft landing
Thing is, haven't seen the topic discussed on this board at all, but then again have only been around for 2 years or so. Question remains is the "generosity" gesture is in place since the program changes, or has always been...
#13
Join Date: Jan 2017
Programs: BA SL, CX GR, IHG Plat Amb
Posts: 580
Perhaps CX is losing too many loyal members since the change of MPC in April, so they gotta do something on the loyalty.
#14
Join Date: Jun 2011
Location: LON
Programs: BA Gold
Posts: 172
Gone from a numbers of consecutive years of Gold to maybe 20 Tier points haha. Let's see what happens in March
#15
Join Date: Oct 2014
Location: HKG
Posts: 1,053