Is BA still justified in calling itself a premium airline?
#16
Join Date: Aug 2008
Location: LHR
Programs: BAEC GGL & CCR / QF LTG
Posts: 829
And good luck with that.
Currently, the cheapest LGW-OAK return on DY is £264 including taxes.
The cheapest LHR-SFO return on BA is £605, ie more than double that.
Cheapest LGW-BOS on DY: £234 return including taxes.
Cheapest LHR-BOS on BA: £452
I'm sure that removing the free mini packet of crisps will bring BA in line with its role model.
Currently, the cheapest LGW-OAK return on DY is £264 including taxes.
The cheapest LHR-SFO return on BA is £605, ie more than double that.
Cheapest LGW-BOS on DY: £234 return including taxes.
Cheapest LHR-BOS on BA: £452
I'm sure that removing the free mini packet of crisps will bring BA in line with its role model.
#17
Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,295
I can't help but think this is a large part FT groupthink.
People read on here that BA is in the cliched "race to the bottom" (cue dramatic music) and this feeds into negative expectations of interactions with BA which is then turns into more negative anecdotes and hey-presto FT thinks BA is in terminal decline.
Back in the real world, very few people notice or agree. Oh I forgot: the continued perception that BA is run by "beancounters" or accountants. It isn't. But that's not going to change anyone's perception.
People read on here that BA is in the cliched "race to the bottom" (cue dramatic music) and this feeds into negative expectations of interactions with BA which is then turns into more negative anecdotes and hey-presto FT thinks BA is in terminal decline.
Back in the real world, very few people notice or agree. Oh I forgot: the continued perception that BA is run by "beancounters" or accountants. It isn't. But that's not going to change anyone's perception.
#18
FlyerTalk Evangelist
Join Date: Mar 2010
Location: JER
Programs: BA Gold/OWE, several MUCCI, and assorted Pensions!
Posts: 32,154
But, Sir ... it isn't FT that's giving us dysfunctional IFE, dirty seats, less/worse food, disinterested CC, etc. etc. We all notice that without prompting, and FT gives us the medium to discuss that.
#19
FlyerTalk Evangelist
Join Date: Nov 2007
Location: The Hague, NL
Programs: GMLFL, Life 2.0 - Mucci Premiere Classe & des Chevaliers Toulousiens
Posts: 22,911
Well, thanks to chazman189 we now know that they consider themselves a LCC.
http://www.elfaa.com/members.htm
http://www.elfaa.com/members.htm
#20
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,402
.................................................. ..
People read on here that BA is in the cliched "race to the bottom" (cue dramatic music) and this feeds into negative expectations of interactions with BA which is then turns into more negative anecdotes and hey-presto FT thinks BA is in terminal decline.
...........................
And specifically in this case ...... ah yes ..... it's not BA that's in any way a problem, but FT. As evidenced by the fact that once you're actually onboard BA, everything is high quality - and even above expectations.
#21
Join Date: Jan 2016
Location: LHR/ATH
Programs: Amex Platinum, LH SEN (Gold), BA Bronze
Posts: 4,489
#22
FlyerTalk Evangelist
Join Date: Feb 2000
Location: London, UK and Southern France
Posts: 18,371
IST may be within Europe in a purely geographical sense but not in a meaningful sense from an air passenger transport perspective. TK does not compete with European airlines on intra-European traffic (other than obviously point to point to/from IST); it competes with them on inter-continental traffic only and mostly Eastbound or Southbound (from Europe, that is). TK is, in this sense, more of a Middle-Eastern airline than a European one. It therefore makes perfect sense to exclude TK and IST, either explicitly or implicitly, from comparisons among European airlines and hubs.
#23
Original Poster
Join Date: Nov 2013
Location: South Glos, UK
Programs: BAEC Silver/OW Sapphire
Posts: 1,160
I started the thread asking a specific question because BA was once a leader and had every rite to call itself a premium carrier. Those days are gone and I really believe that they are kidding themselves if they think they are anything other than mediocre now at best.
#24
Join Date: Sep 2003
Location: W29
Programs: It's Complicated...
Posts: 6,829
The way I would answer this question is to ask if BA would be my preferred carrier on various routes....right? I am not sure what the definition of a "premium airline" is but I would think it would be the most desired on any given route.
I have a hard time saying BA would be my preferred airline on long haul because of their hard product. I would say BA is competitive in other aspects like lounge, ground service and service in the air but they lose out because of the hard product, specifically the long haul biz seat. I am sorry but they are in now way competitive in that area and I avoid them on long haul for the most part if I have a choice, I will select AY, CX, AA, IB, QR instead. I think on short haul EU flights BA is fine but that is not enough to be considered "premium".
I am not a BA hater by the way. I think they are pumped up a bit much by some and way over criticized by others. If I ended up on BA in biz on a 777...I would survive and be fine with the experience but it would not have been my first choice by far.
I have a hard time saying BA would be my preferred airline on long haul because of their hard product. I would say BA is competitive in other aspects like lounge, ground service and service in the air but they lose out because of the hard product, specifically the long haul biz seat. I am sorry but they are in now way competitive in that area and I avoid them on long haul for the most part if I have a choice, I will select AY, CX, AA, IB, QR instead. I think on short haul EU flights BA is fine but that is not enough to be considered "premium".
I am not a BA hater by the way. I think they are pumped up a bit much by some and way over criticized by others. If I ended up on BA in biz on a 777...I would survive and be fine with the experience but it would not have been my first choice by far.
#25
Join Date: Nov 2011
Programs: BA Silver
Posts: 1,222
BA is my preferred carrier to Bangkok next week due to the cost being at least £200 less in business than anyone else.
On a straight same fare BA would be nowhere near the top....I'd rather fly QR or EK with a stop as they are both far better airlines.
BA get my business however as I don't need to spend extra money for all the extras....I can take crisps from the lounge as a snack for instance.
On a straight same fare BA would be nowhere near the top....I'd rather fly QR or EK with a stop as they are both far better airlines.
BA get my business however as I don't need to spend extra money for all the extras....I can take crisps from the lounge as a snack for instance.
#26
Join Date: Sep 2013
Location: London
Programs: BA Gold; FB Silver; SPG; IHG Gold
Posts: 2,994
I can't help but think this is a large part FT groupthink.
People read on here that BA is in the cliched "race to the bottom" (cue dramatic music) and this feeds into negative expectations of interactions with BA which is then turns into more negative anecdotes and hey-presto FT thinks BA is in terminal decline.
Back in the real world, very few people notice or agree. Oh I forgot: the continued perception that BA is run by "beancounters" or accountants. It isn't. But that's not going to change anyone's perception.
People read on here that BA is in the cliched "race to the bottom" (cue dramatic music) and this feeds into negative expectations of interactions with BA which is then turns into more negative anecdotes and hey-presto FT thinks BA is in terminal decline.
Back in the real world, very few people notice or agree. Oh I forgot: the continued perception that BA is run by "beancounters" or accountants. It isn't. But that's not going to change anyone's perception.
#27
Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,295
Agree to some extent. Stories of decline can become self-fulfilling and re-inforced through confirmation bias. The majority of passengers will not notice a decline because they simply do not fly often enough. FTers on the other hand are quicker to pick up these things. But insofar as you are suggesting the decline is an imagined one, I beg to differ. There has been a very noticeable decline IMO and I don't think I know a single regular BA traveller that does not agree. Once they start BOB the average person on the street may start to take note (although I actually think that it would be an improvement if done properly) and then things might become interesting.
I hadn't flown CW in a while and recently flew on a super high J 747. Good IFE, excellent crew and very nice food. Plane was clean. The crew weren't uninterested (although I suppose they may have been "disinterested" - how would I know?).
#28
Join Date: Jan 2016
Location: LHR/ATH
Programs: Amex Platinum, LH SEN (Gold), BA Bronze
Posts: 4,489
I don't suggest it is entirely imagined but most people don't get on board planes looking for dirt down the side of their seat. Some on here clearly do. Then Disgusted of Tunbridge Wells comes on here to vent and the idea that every BA aircraft is "filthy" becomes a meme.
I hadn't flown CW in a while and recently flew on a super high J 747. Good IFE, excellent crew and very nice food. Plane was clean. The crew weren't uninterested (although I suppose they may have been "disinterested" - how would I know?).
I hadn't flown CW in a while and recently flew on a super high J 747. Good IFE, excellent crew and very nice food. Plane was clean. The crew weren't uninterested (although I suppose they may have been "disinterested" - how would I know?).
Although that may change with BOB = )
#30
Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,295
I wish BA's F was more like EY's apartments.
If you can't see the fatuousness of your own post then nothing I say will help you I'm afraid.