Upcoming CW refresh? Includes pics.
Dec 21, 2013, 5:30 am
#1
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Upcoming CW refresh? Includes pics.
A friend of mine in the industry sent me these pics this morning. Apparently there was more material, but didn't manage to sneak more snaps in. No more details other than images/marketing material(?) of this exist.
Anyone know anything of this?
UPDATE:
I have been sent an actual image (rather than a photo of a screen). This one has a few cosmetic differences however.
Anyone know anything of this?
UPDATE:
I have been sent an actual image (rather than a photo of a screen). This one has a few cosmetic differences however.
Last edited by destere; Dec 21, 2013 at 8:51 am
Dec 21, 2013, 5:33 am
#2
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Presumably a mock up for the A350s. Long way to go before that happens, I think. But it screams CX Cirrus to me..... (with a nod to AA's 77W).
Dec 21, 2013, 5:37 am
#3
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If they develop this across the fleet it would be bring me back to BA full stop. They are matching CX in terms of hard product. Then again by the time they have introduced they would be behind again probably. Also, why would anybody even upgrade to F if these seats were on offer in CW.
Would be most welcome.
Would be most welcome.
Dec 21, 2013, 5:52 am
#5
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If these are to be the new CW seats, it renders First (with the possible exception of the larger A380 seats) pointless in terms of hard product differential.
Dec 21, 2013, 5:55 am
#6
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Despite all the hoopla on here, the fact BA has not seen fit to place CW seats on sale to NA this Xmas, suggests there is no real rush to replace the current offering, so I doubt we'll see this anytime soon, so A350 may well be a correct assumption. IF it is real and more than just Cirrus marketing collateral
Dec 21, 2013, 5:57 am
#7
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Perhaps it would signal the end of F, apart from on the A380? Would they ever drop it to JFK though?
Dec 21, 2013, 6:06 am
#8
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My guess is that some people will be furious that your friend has circulated those images which were undoubtedly meant to be confidential. I wouldn't be surprised if someone was in for a particularly unpleasant christmas...
That said, as FTers we of course always love those 'early scoops' so thanks for posting and I hope they adopt it indeed.
That said, as FTers we of course always love those 'early scoops' so thanks for posting and I hope they adopt it indeed.
Dec 21, 2013, 6:06 am
#9
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Not surprise that this might be the future of BA's Club, IIRC OW is now has agreed to source all its good in one single or manufacturer, in order to reduce cost. If BA does introduce this, they would need to up their F drastically, or else no one will pay for their F
Dec 21, 2013, 6:07 am
#10
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It wouldn't surprise me to see BA move away from F on some routes. F only on the A380 would be fairly limiting though for BA's route network, particularly as they will only have 12 of them.
Dec 21, 2013, 6:08 am
#11
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I doubt it. While BA may roll back F to key cities, it serves too many destinations that are far away enough or have the money to throw at F to lead to a total abolishment. New York and LA together are driving a renaissance in premium class transcon travel in the US. That customer base (celebrities, execs/corporate, top spending leisure travellers) will not be strangers to London in the least. Sydney is far away enough that people will shell out. SIN/HKG aren't exactly .....rdly in furnishing million/billionaires desirous of privacy and comfort. NRT would be similar. And of course mainland China...
Dec 21, 2013, 6:54 am
#12
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(Arm chair CEO engaged)
I doubt it. While BA may roll back F to key cities, it serves too many destinations that are far away enough or have the money to throw at F to lead to a total abolishment. New York and LA together are driving a renaissance in premium class transcon travel in the US. That customer base (celebrities, execs/corporate, top spending leisure travellers) will not be strangers to London in the least. Sydney is far away enough that people will shell out. SIN/HKG aren't exactly .....rdly in furnishing million/billionaires desirous of privacy and comfort. NRT would be similar. And of course mainland China...
I doubt it. While BA may roll back F to key cities, it serves too many destinations that are far away enough or have the money to throw at F to lead to a total abolishment. New York and LA together are driving a renaissance in premium class transcon travel in the US. That customer base (celebrities, execs/corporate, top spending leisure travellers) will not be strangers to London in the least. Sydney is far away enough that people will shell out. SIN/HKG aren't exactly .....rdly in furnishing million/billionaires desirous of privacy and comfort. NRT would be similar. And of course mainland China...
We obv don't have the figures but it's hard to see them dropping J capacity alongside keeping the current F
Dec 21, 2013, 7:04 am
#13
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That looks highly confidential material to me. I would suspect someone will be in a heap of xxxx for this. Likely the A350 J seat and this would be hugely confidential - no way BA would want this out at this stage when the A350 is miles off....
If this is the next Generation J then F will need to be similarly increased (although I gather that the A380 F is bigger but not tried it, yet)
FD.
If this is the next Generation J then F will need to be similarly increased (although I gather that the A380 F is bigger but not tried it, yet)
FD.
Dec 21, 2013, 7:11 am
#14
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I don't get it, is the photo supposed to suggest that it will become a herring bone layout?
If its going to remain as front to back, it might as well stay the same....
The joke is probably on everyone, its probably the new enhanced F...
If its going to remain as front to back, it might as well stay the same....
The joke is probably on everyone, its probably the new enhanced F...
Dec 21, 2013, 7:13 am
#15
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Very interesting, and confirms what many people thought - CW will ultimately go the way of CX/AA with these Cirrus seats.
I don't think it spells the end of F. The current CW/F products aren't a million miles from one another today, IMHO.
I don't think it spells the end of F. The current CW/F products aren't a million miles from one another today, IMHO.