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France is in the air... The new advertising campaign starting on April 2nd, 2014

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France is in the air... The new advertising campaign starting on April 2nd, 2014

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Old Apr 18, 2014, 9:56 pm
  #31  
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Originally Posted by nicolas75
Positioning/image advertising (in opposition with product advertising) aims at touching your right rather than left hemisphere.

When you see a beautiful woman, there is nothing to be understood...
Understood ^
brunos is online now  
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Old Apr 21, 2014, 1:31 pm
  #32  
 
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Originally Posted by Mokshu
$
I'm sure the "France is in the air" punchline makes Arnaud Montebourg happy,
I guess he'd have preferred not to have to fly to Canada to see the punchline actually written in French. Especially if he can't take a Falcon 50 and is forced to fly AF to get there.

but the message to customers can be : "have a flight with lazy smelly people on strike" ! :-)
Nice women, and a tagline that sounds like s'envoyer en l'air. I guess it matches the image AF wants to be associated with ?
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Old Apr 21, 2014, 10:36 pm
  #33  
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Originally Posted by Richelieu
Nice women, and a tagline that sounds like s'envoyer en l'air. I guess it matches the image AF wants to be associated with ?
Fun ^
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Old Jun 24, 2014, 1:44 pm
  #34  
 
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I'll be at the Air France Expo: France in the Air Thursday 12-2p.
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Old Sep 12, 2014, 10:15 am
  #35  
 
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It looks like Air France is going to be hosting a Google Hangout about the ad campaign.



https://plus.google.com/u/2/events/c...o4um2sb8?hl=en
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Old Sep 13, 2014, 2:15 am
  #36  
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Originally Posted by FTcadence
It looks like Air France is going to be hosting a Google Hangout about the ad campaign.



https://plus.google.com/u/2/events/c...o4um2sb8?hl=en
I was part of the hangout and it was fun
olivedel is offline  
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