Estonian airline Estonian Air starts Privilege program
Mar 26, 2001 | 4:13 am
#1
Original Poster
Join Date: Jul 2000
Posts: 1,269
Estonian airline Estonian Air starts Privilege program
Estonian airline Estonian Air (OV, http://www.estonian-air.ee ) starts its own loyal customer programme Privilege. OV continues also to participate in SAS Eurobonus program.
I undrestand that Estonian Air is small and regional carrier, but this generous new programme (offering benefits such as lounge access after only 5 R/T flights etc) can still be theoretically newsworthy in my opinion.
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Starting from the 26th of March 2001 Estonian Air is offering a loyal customer card named PRIVILEGE to its frequent flyers.
Objectives of the PRIVILEGE Loyal Customer Programme are:
to offer additional advantages and benefits on Estonian Air services for Estonian Air loyal customers
to provide Estonian Air loyal customers with information and news.
The Privilege Card provides the following benefits:
- Check-in at the Estonian Air Business Class check-in counter at Tallinn or any Estonian Air destination on all regular flights operated by Estonian Air, irrespective of class of travel.*
- Use of the Estonian Air contracted Business Class Lounges at Tallinn or any Estonian Air destination airports while awaiting to board all regular flights operated by Estonian Air, irrespective of class of travel.*
- 10 kg extra baggage allowance free of charge irrespective of class of travel, on regular direct flights operated by Estonian Air.*
- Priority baggage service irrespective of class of travel, on regular flights operated by Estonian Air. Your baggage will be marked separately to ensure faster delivery at the arrival station.*
- Regular information on Estonian Air news, products and services
- Special offers for Privilege Card holders.
* Benefits are valid for cardholder upon presentation of the Privilege Card at the check-in counter (and in the lounge) at Tallinn or any Estonian Air direct destination airport.
PRIVILEGE Programme membership terms:
1. Joining and membership in the Privilege Programme
1.1 Membership in the Privilege Programme is free.
1.2 Membership is personalized and a personalized Privilege Card is issued to each Privilege member. The Privilege Card can be applied on individual or corporate bases (see conditions 1.3 and 1.4).
1.3 Membership is open to persons of at least 18 years of age who meet the requirements for an individual or corporate based Privilege Card.
1.4 Individual membership is open to persons who have flown on at least 20 Estonian Air flights during the past 12 months or at least 10 Estonian Air flights in the past 6 months. *
1.5 Corporate based membership is available to employees of a company or organization (separate legal entities) on the following terms:
1 card if employees of the company have flown on a total of at least 30 Estonian Air flights during the past 12 months or at least 15 Estonian Air flights during the past 6 months *
2 cards if employees of the company have flown on a total of at least 60 Estonian Air flights during the past 12 months or at least 30 Estonian Air flights during the past 6 months*
3 cards if employees of the company have flown on a total of at least 90 Estonian Air flights during the past 12 months or at least 45 Estonian Air flights during the past 6 months*
4 cards if employees of the company have flown on a total of at least 120 Estonian Air flights during the past 12 months or at least 60 Estonian Air flights during the past 6 months *.
The flights of any employee of the company or organisation who is the holder of an individual Privilege Card will be included in the companys total, and corporate based Privilege Cards will be issued additionally according to the above rules. All corporate based Privilege Cards to one company will be issued at one time.
Corporate based Privilege Cards are personal and are issued to the persons nominated by the company or organization.
* Flights that are included
all Business Class and Economy Class travel on regular flights operated by Estonian Air (a return flight counts as 2 flights)
all Business Class and Economy Class travel on charter flights operated by Estonian Air (a return flight counts as 2 flights)
Agent and airline staff discount travel (AD and ID tickets), EuroBonus award and other non-revenue tickets are not included.
[This message has been edited by fokker50 (edited 03-26-2001).]
I undrestand that Estonian Air is small and regional carrier, but this generous new programme (offering benefits such as lounge access after only 5 R/T flights etc) can still be theoretically newsworthy in my opinion.
---
Starting from the 26th of March 2001 Estonian Air is offering a loyal customer card named PRIVILEGE to its frequent flyers.
Objectives of the PRIVILEGE Loyal Customer Programme are:
to offer additional advantages and benefits on Estonian Air services for Estonian Air loyal customers
to provide Estonian Air loyal customers with information and news.
The Privilege Card provides the following benefits:
- Check-in at the Estonian Air Business Class check-in counter at Tallinn or any Estonian Air destination on all regular flights operated by Estonian Air, irrespective of class of travel.*
- Use of the Estonian Air contracted Business Class Lounges at Tallinn or any Estonian Air destination airports while awaiting to board all regular flights operated by Estonian Air, irrespective of class of travel.*
- 10 kg extra baggage allowance free of charge irrespective of class of travel, on regular direct flights operated by Estonian Air.*
- Priority baggage service irrespective of class of travel, on regular flights operated by Estonian Air. Your baggage will be marked separately to ensure faster delivery at the arrival station.*
- Regular information on Estonian Air news, products and services
- Special offers for Privilege Card holders.
* Benefits are valid for cardholder upon presentation of the Privilege Card at the check-in counter (and in the lounge) at Tallinn or any Estonian Air direct destination airport.
PRIVILEGE Programme membership terms:
1. Joining and membership in the Privilege Programme
1.1 Membership in the Privilege Programme is free.
1.2 Membership is personalized and a personalized Privilege Card is issued to each Privilege member. The Privilege Card can be applied on individual or corporate bases (see conditions 1.3 and 1.4).
1.3 Membership is open to persons of at least 18 years of age who meet the requirements for an individual or corporate based Privilege Card.
1.4 Individual membership is open to persons who have flown on at least 20 Estonian Air flights during the past 12 months or at least 10 Estonian Air flights in the past 6 months. *
1.5 Corporate based membership is available to employees of a company or organization (separate legal entities) on the following terms:
1 card if employees of the company have flown on a total of at least 30 Estonian Air flights during the past 12 months or at least 15 Estonian Air flights during the past 6 months *
2 cards if employees of the company have flown on a total of at least 60 Estonian Air flights during the past 12 months or at least 30 Estonian Air flights during the past 6 months*
3 cards if employees of the company have flown on a total of at least 90 Estonian Air flights during the past 12 months or at least 45 Estonian Air flights during the past 6 months*
4 cards if employees of the company have flown on a total of at least 120 Estonian Air flights during the past 12 months or at least 60 Estonian Air flights during the past 6 months *.
The flights of any employee of the company or organisation who is the holder of an individual Privilege Card will be included in the companys total, and corporate based Privilege Cards will be issued additionally according to the above rules. All corporate based Privilege Cards to one company will be issued at one time.
Corporate based Privilege Cards are personal and are issued to the persons nominated by the company or organization.
* Flights that are included
all Business Class and Economy Class travel on regular flights operated by Estonian Air (a return flight counts as 2 flights)
all Business Class and Economy Class travel on charter flights operated by Estonian Air (a return flight counts as 2 flights)
Agent and airline staff discount travel (AD and ID tickets), EuroBonus award and other non-revenue tickets are not included.
[This message has been edited by fokker50 (edited 03-26-2001).]
Mar 26, 2001 | 12:20 pm
#3
Original Poster
Join Date: Jul 2000
Posts: 1,269
Hi Kempis, there are no partners in Privilege and I dont expect to see them. In my opinion Estonian Air is happy to participate in SAS Eurobonus and Privilege program is "added bonus" for those who fly OV.
OV main assignment is to be regional feeder for SK and LH and all Estonian travel agencys have special long term agreements under witch they can sell negotiated OV/SK/LH/NG/OS/VO joint tickets to different locations in the world (same price, no matter what airlines are used). For example, one can travel from Tallinn to AMS on SAS operated flights via STO or take Estonian Air to STO/CPH and then SK to final destination. Of course Eurobonus members prefer SK coded/operated flights as they want to keep (or reach to) elite status. IMO, OV wants to be more "used" on those feeder routes and Privilege program must motivate passangers to fly their operated flights.