SAS/Star-Alliance win a lot of Freddies
Mar 16, 1999 | 9:43 am
#1
Original Poster
Join Date: Mar 1999
Location: Melbourne
Programs: Qantas, Hilton, IHG
Posts: 1,762
SAS/Star-Alliance win a lot of Freddies
It's not yet on this site but it's on SAS's :-
99-03-16
SAS EuroBonus wins Freddie Award for third year running
For the third year in a row, SAS EuroBonus has received a Freddie Award for best
bonus programme. The award is presented by Inside Flyer, a magazine for members of
airline and hotel frequent-traveller programmes. A total of 82,740 international travellers
voted in 1998. SAS Eurobonus received the most votes, scoring an average rating of
8.86 on a scale of 10.
"It feels fantastic to win again this year a pat on the back from our members around
the world," says Eva-Karin Dahl, coordinator of SAS EuroBonus.
Prizes were also awarded in six sub-categories, and SAS EuroBonus won in four:
Best newsletter
Best website
Best elite level for high-mileage travellers
Best airline promotion
SAS EuroBonus scored second prizes in the other categories: best award and customer
service.
Inside Flyer is an American magazine with a circulation of 140,000. The Freddie Awards
were established in 1988, but were initially limited to the American market. Since 1995,
the awards have been international, and enjoy high status in the travel and hotel
industry, since members of the bonus programmes themselves decide who wins.
The prize will be awarded at a ceremony at SAS headquarters in Frsundavik,
Stockholm on 23 April.
The founder of the Freddie Awards, Inside Flyers editor Randy Petersen, also presented
a special Industry Impact Award to Star Alliance, a group including SAS and Air
Canada, Lufthansa, THAI, United and Varig. The award was presented to the Star
Alliance for setting an industry standard as the first truly global group with a bonus
programme that meshes the benefits of various programmes in a single network of
benefits for passengers.
SAS CORPORATE COMMUNICATIONS
99-03-16
SAS EuroBonus wins Freddie Award for third year running
For the third year in a row, SAS EuroBonus has received a Freddie Award for best
bonus programme. The award is presented by Inside Flyer, a magazine for members of
airline and hotel frequent-traveller programmes. A total of 82,740 international travellers
voted in 1998. SAS Eurobonus received the most votes, scoring an average rating of
8.86 on a scale of 10.
"It feels fantastic to win again this year a pat on the back from our members around
the world," says Eva-Karin Dahl, coordinator of SAS EuroBonus.
Prizes were also awarded in six sub-categories, and SAS EuroBonus won in four:
Best newsletter
Best website
Best elite level for high-mileage travellers
Best airline promotion
SAS EuroBonus scored second prizes in the other categories: best award and customer
service.
Inside Flyer is an American magazine with a circulation of 140,000. The Freddie Awards
were established in 1988, but were initially limited to the American market. Since 1995,
the awards have been international, and enjoy high status in the travel and hotel
industry, since members of the bonus programmes themselves decide who wins.
The prize will be awarded at a ceremony at SAS headquarters in Frsundavik,
Stockholm on 23 April.
The founder of the Freddie Awards, Inside Flyers editor Randy Petersen, also presented
a special Industry Impact Award to Star Alliance, a group including SAS and Air
Canada, Lufthansa, THAI, United and Varig. The award was presented to the Star
Alliance for setting an industry standard as the first truly global group with a bonus
programme that meshes the benefits of various programmes in a single network of
benefits for passengers.
SAS CORPORATE COMMUNICATIONS
