smn

Credit back on MP Credit Card spend on United ancillary purchase. I.e.
Silver - $100 / yr
Gold - $250 / yr
Plat - $500 / yr
1K - $1000 / yr

Automatically credited back to your MP Card (ala CSR $300 travel credits) for purchases such as - Upgrades, Club Passes, Wifi, In-Flight Food, Baggage (where applicable), etc. Would basically allow for giving some benefits at a fixed cost to UA and let people decide how to spend them.

cfischer

work out closer relationships with e.g. AC with reciprocal upgrades, like DL does with AM. Expand the use of GPUs to all JV partners, in particular LX since that should be a piece of cake with the LH system already in place.

eng3

A loyalty program has a cost and a balance. It SHOULD be designed to reward their existing customers keeping them from leaving and entice new customers. The airline obviously wants to do this at the lowest price so there is a balance and they draw a line somewhere. Saying that upgrades cannot come at the cost of a paid customer is an arbitrary line and UA crosses this line every day by offering upgrades on some flights at booking. They THINK they won't sell the seat but if they wanted to make sure they never "give away" a seat at the expense of a paid customer, they'd do all the upgrades at the gate or only offer OpUps. In fact, they sometimes lose paid customers that way too, if they wanted to make sure, they'd do it after boarding has closed.

Some people/executives who look only at the short term think they can increase revenues by just completely cutting the loyalty program but in the long term a loyalty program should generate more revenue. If you give away the upgrade or make it impossible to upgrade to sell an upgrade for TOD, is that TOD worth the potential future revenue that you are losing from your loyal customer? On the other hand, is that loyal customer really going to leave because they lost one upgrade? or 10 upgrades? or 50 upgrades? It's hard to tell. I'm sure there a line in their books for the expense of the loyalty program. I doubt there is a line in their books for how much revenue their loyalty program has earned. It is hard to quantify so it often isn't quantified at all. (I of course have no idea what UA has done) Instead, all the loyalty programs are pretty much the same making the loyalty program itself less effective.

The name of this thread is "What benfits do you wish MP offered?" That is what I put, a wish, not what UA is "willing" to do. Which is ofcourse different that what constraints UA "can" and "must" operate under. We all understand what UA is willing to do but that isnt what this thread is about.

My previous statement was really more about the way they advertise the benefit and some previous comments from UA. UA tries to say each GPU is worth thousands of dollars (as if you would have bought the J seat otherwise or they are giving up a seat they would have otherwise sold to someone else). Yet on the other hand, like you say, UA only opens up inventory for seats they think they will not sell so if you use that logic, the cost is $0. They forget about the $12K+ of business we give them, the economy fare you bought, the "copay" (W fare), and the empty seat in Y they can now fill for otherwise "lost revenue". Completely discounting loyalty, there are probably some cases a GPU upgrade actually earns them more revenue, that's why they do OpUps and now you've used up a GPU. Instead, they have zero R availability on some flights, near zero on others, and make it ridiculously tedious to attempt to find any using the website forcing one to be extremely flexible with dates and connection points or just play the lottery. From my view, the consumer, it looks like they are trying to have it both ways.

asquare

In the realm of the possible.
1) Allow choosing 2 food items instead of 1 BOB and 1 alcohol drink for 1K in coach. Shouldn't cost much more and for those of us who don't drink (or can't on work trips), would allow for an extra snack.
2) Make GPU usage for <W fares possible with a cash copay set at the difference between the fare booked and W fare on the day the GPU is waitlisted paid at the time that the GPU clears. This would make me more willing to try to use my GPUs without worrying that I am wasting money on a W fare with a low probability of getting upgraded. Likewise, it increases my willingness to book United metal over booking a PE seat on a partner airline which is a guaranteed improvement over a UA E+ seat.
3) Keep credit card boarding after all Premier boarding. Group 2 is just too darn many creating gate congestion, especially for the gates that are still Groups 1/2 in one line.
4) Give Gold (Plats?) and up access to United Club or Polaris customer agents (not the whole club) in cases of IRROPs or need for flight changes for stations that do not have Premier Access lines at Customer Service centers behind security.

BThumme

-Option to waive PQD requirement if a much higher mileage threshold is reached (150k or so).

elitefreak

MM'ers (who are at least Gold by default) should be allowed to board with Group 1. Having to queue up In Group 2 with the masses of people who sneaked in with a cheap credit card is demeaning.

elitefreak

GOT MY WISH! Albeit, all Golds are now in BG1, but as a lifetime *G MM'er, I'll take it gladly.

CMK10

Rollover PQM. With spend waivers I can make enough for Platinum Premier but I'll never have the PQD for 1K. It would be nice to start the next year with some excess PQM like Delta lets me do. Once I have my requalifications in the bag I'm more likely to divert dollars to Delta because of that.

jbone9877

WineCountryUA

ExplorerWannabe

I'd like some way to do mileage or certificate upgrades on advance purchases with substantial J cabin availability instead of playing the waitlist lottery game. Most of my long haul travel is for vacations which are booked well ahead of time but in order to buy travel insurance, I have to get the flights booked and there's almost never any J availability when I'm looking.

leonidas

None of this will happen until DL starts doing it first.

fumje

I would like for the app to offer expert mode in flight search results.

Note: one must have an account with MP to enable expert mode, so I believe this would count as a benefit of MP.

drewguy

Allow drink coupons given to Plat/1K/GS to be used for food as well (although I suppose given current program this is a benefit only to Plat and family members of 1K/GS).

CPUs on award tickets even if not purchased with credit card. Priority can be behind all paid fare classes . . .

hyho61

Use all miles or cash only for international upgrades. . No change fees (in dates) for premier members for award tickets made more than 21 days in advance. Allowing usage of United cash certificates for ticket changes for premier members.