|
"We Are United" -- 2001 Campaign/Video
This video link was posted on Cranky Flier's blog by MD, and might have been on this board at some point, but I couldn't find it via search.
Here's a UA employee video from 2008 about brand and airline. Watch it for how much has vanished or diminished in half a decade and how much value has been destroyed. We are United |
1:49 "easy check in" with a Palm Pilot :)
|
Actually, what I found interesting is the first two things in the video that define the UA brand are route network and aircraft (specifically the 777 fleet). Sound familiar?
The big difference of course is where it states that any airline can have these things and what makes UA special is it's people. In 2008, this was a company starting to rise. In 2014, it's a company that touts the network and planes (which every airline can do), and makes it pretty clear that customer service is a necessary evil. I know it's a manufactured advertisement, but I wonder how many employees, regardless of their pre-merger affiliation, would be proud to say "I am United" today? There are so many great UA employees that I think have been disengaged by this management team. |
Originally Posted by juansequeda
(Post 23211488)
1:49 "easy check in" with a Palm Pilot :)
|
This video may have been uploaded in 2008, but everything else about it suggests the pre-bankruptcy, 2002-2004 timeframe,.
|
When did UA go to the battleship grey/blue exterior paint scheme? Or more appropriately go away from it to the white?
|
2:43 -- two Delta planes in the background. :D
This was uploaded by someone in 2008, I think it's a good bit older than that. Palm was pretty much dead well before 2008. Also, the "Rising Blue" livery was introduced in 2004, so a corporate marketing bit would likely have used current colors. So I'd probably date this as post-9/11 or so. |
Originally Posted by EWR764
(Post 23212802)
This video may have been uploaded in 2008, but everything else about it suggests the pre-bankruptcy, 2002-2004 timeframe,.
|
Originally Posted by Baze
(Post 23212819)
When did UA go to the battleship grey/blue exterior paint scheme? Or more appropriately go away from it to the white?
I think Steve Wolf-grey was intoduced in '93. |
Originally Posted by United_727
(Post 23213381)
I think Steve Wolf-grey was intoduced in '93.
At the request of then-CEO Stephen Wolf, in 1993 United completely revised its branding and livery, with the collaboration of CKS Group, to a primarily grey and dark blue fuselage, with blue stripes on the tail. In 1997, United commissioned Pentagram to update the brand. Pentagram soon decided to keep the "tulip", in view of its strong brand-recognition. Pentagram designed a new "UNITED" font that appeared in advertisements, signage and printed material, but did not appear on the aircraft themselves until United's next livery re-design. This arrived on February 18, 2004, when the "Rising Blue" (or "Blue Tulip") livery was introduced, intended to signal a fresh start once the company emerged from bankruptcy protection. |
I think this was in the early 2000 maybe right after 9-11 when it was true that United had the younger fleets compare to other US airlines.
|
I remember the domestic wide-bodies...sigh...
|
The "we are United" was right after 9/11. There's also two fabulous commercial spots for this campaign, both of which made my UAL pride come spilling out, in the form of tears..yah^:)
1 min http://youtu.be/VywUQz-DtHs 30 sec http://youtu.be/sGr61ZB8wQo |
Palm Pilot??? Sounds more like 1998
|
A remarkable website
"…and a remarkable website."
At least that bit is still true. |
| All times are GMT -6. The time now is 8:37 pm. |
This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.