Why does baggage go on its front when loading?
 

Is there a particular reason why baggage handlers nearly always put cases onto the belt soft top side down rather than the more reinforced side?

Watching some unloading at present and thankfully I didn't check everything. Assuming the bag that felt off the belt just now is fine, wouldn't want the bag the handler just stood on to get into the hold.
And now one has just fell off the cart pulling them. At least he noticed and went back for it.

Because usually the underside has the wheels and they don't want it rolling/moving on the conveyor belt into the luggage hold.

Exactly this.

On some of the higher aircraft (I'm looking at you A330/A340) the belt loader is at an impressive angle up to reach the sill of the bulk cargo door. A heavy bag with wheels on the bottom can reach terrifying speeds if it rolls from the very top of the belt.

After having dodged more than my fair share of runaway bags I can completely understand why the rampies place them top down.

Ah! Thanks for this. I've wondered about this frequently. Guess the obvious answer never occurred to me... :/