Bonvoy enhancement?
Sep 23, 2020, 9:33 am
#1
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Bonvoy enhancement? Ascenda
frequentbusinesstraveler.com/2020/09/marriott-to-expand-bonvoy-guest-loyalty-program-with-new-benefits/
I just saw this: Bonvoy is to *add* new benefits benefits by partnering with Ascenda: more ways to earn and redeem points.
Has anyone seen any details? In fact, what is Ascenda?
Marriott to Expand Bonvoy Guest Loyalty Program with New Benefits | Frequent Business Traveler
Ascenda
I just saw this: Bonvoy is to *add* new benefits benefits by partnering with Ascenda: more ways to earn and redeem points.
Has anyone seen any details? In fact, what is Ascenda?
Marriott to Expand Bonvoy Guest Loyalty Program with New Benefits | Frequent Business Traveler
Ascenda
Last edited by MSPeconomist; Sep 23, 2020 at 9:42 am
Sep 23, 2020, 10:07 am
#2
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Ascenda seems to be some kind of loyalty consulting group from what I gather on here. They appear to offer software solutions for loyalty programs.
Seems to be more back-end related than something that will actually change the user experience.
Seems to be more back-end related than something that will actually change the user experience.
Sep 23, 2020, 12:26 pm
#3
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Yeah doesn't seem to be anything that will actually benefit us as customers/guests at hotels. Its a back end system that will make it easier for them to consolidate data and analyze the program for corporate and hotel benefit, not us.
Sep 23, 2020, 4:44 pm
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Per some brief Googling (other search engines are available
) this is what I've found:-
) this is what I've found:-- Ascenda has a facility called TransferConnect which is marketed as a 'Loyalty Currency' Exchange Network, the purpose of which is to make it easier for various loyalty schemes to exchange 'points' with each other or with merchants/suppliers of 'Experiences' etc.
- Marriott Bonvoy will be plugged in to this TransferConnect network, with the goal of scaling up the number of partners with whom one can earn/redeem/transfer points.
- Ascenda are based in Singapore and a number of Far East based Credit Card loyalty schemes use the TransferConnect system.
- To the ordinary consumer, the Ascenda name won't be familiar but they operate the Kaligo.com hotel booking platform which some people will have heard of.