Lufthansa to introduce new/revised branding & livery in 2018
#1
FlyerTalk Evangelist
Original Poster
Join Date: Nov 2005
Location: Phoenix, AZ
Programs: AA Gold AAdvantage Elite, Rapids Reward
Posts: 38,326
Lufthansa to introduce new/revised branding & livery in 2018
Rumor! Rumor! Rumor!
Lufthansa might introduce new/revised livery in 2018.
http://forum.airliners.de/topic/4534...comment-780581
And here:
http://www.wings900.com/vb/1-1-civil...ge-livery.html
Let the speculation begin!
Lufthansa might introduce new/revised livery in 2018.
http://forum.airliners.de/topic/4534...comment-780581
And here:
http://www.wings900.com/vb/1-1-civil...ge-livery.html
Let the speculation begin!
#4
Join Date: Jul 2011
Location: In between IAD and DCA
Programs: UA Plat 1.1MM , Marriott Gold Elite, Hyatt Discoverist
Posts: 2,262
#6
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
The new livery will be presented to the press in the week of February 5. No major surprises, its a minor facelift not a radical change...
#7
Join Date: Feb 2013
Programs: LH M&M, BA EC, DL SM
Posts: 5,731
There are good reasons why most planes are white (or in light colors) today, so I wouldn't expect any major change. It's no longer only a European phenomenon, just look at big players like UA, DL and AA, or EK and QF; not too different from BA, AF and LH.
And, I have to admit, I do like the livery. Hope the new livery does not say 5-star-airline all over...
And, I have to admit, I do like the livery. Hope the new livery does not say 5-star-airline all over...
#12
Join Date: Nov 2009
Location: 6km East of EPAYE
Programs: UA Silver, AA Platinum, AS & DL GM Marriott TE, Hilton Gold
Posts: 9,582
#13
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,182
Some elements of the rebranding/redesign are starting to appear here: https://www.explorethenew.com/global/en
#14
Join Date: Jun 2017
Location: Scotland
Programs: BA Bronze
Posts: 28
Just a quick disclaimer: I'm the person behind the livery concept marked as "arpdesign". This is NOT the new livery. I did that design purely on request of an aviation news website for an article about how some airlines could modernise their look.
My design is all over the net right now. It is true a Lufthansa 747-8 is in for a repaint with a new livery, but it will not be mine. Well, it better not as I was not consulted! lol. I want my money otherwise!.
I expect the new livery to only be a slight change to the present one. The cynic in me says they'll just delete the grey belly. That will save paint, which saves weight. It will also save on the down time for the repainting.
My design is all over the net right now. It is true a Lufthansa 747-8 is in for a repaint with a new livery, but it will not be mine. Well, it better not as I was not consulted! lol. I want my money otherwise!.
I expect the new livery to only be a slight change to the present one. The cynic in me says they'll just delete the grey belly. That will save paint, which saves weight. It will also save on the down time for the repainting.
#15
Join Date: Apr 2005
Programs: Eurostar Carte Blanche, SBB-CFF-FFS GA-AG, SNCF Grand Voyageur LeClub
Posts: 7,836
"Classic" = old-fashioned. Should be "classy" not just "classic" for a five star airline
"Simple" = boring
"great" = uninspiring
I know Germany is more about function that form, more about content than packaging. But still, they could do better, couldn't they?
"Simple" = boring
"great" = uninspiring
I know Germany is more about function that form, more about content than packaging. But still, they could do better, couldn't they?