Further to my post further up the thread (sorry admin I can’t link to it) where I said my contact at BAH said their FAQs stated soft landings would still be in place, they have emailed me this morning to say the press office/commercial are revising certain terms and so they (my contact) no longer have a definitive answer. They are going to come back to me asap but if the soft landing goes then so does Ł3k of my spend with BA next month.
As others have said it’s small fry but it all adds up.

Soft landings would make zero sense, though, it would be yet another logic fail. This is being done to get rid of customers not sufficiently profitable, if someone doesn’t now even spend enough to naturally earn the tier below the one they previously had, why would BA care about giving them a soft landing? If anything, soft landings should logically be suspended for a year whilst everyone moves to their new tier.

Has this been confirmed?

If this is the case then my situation will be:
Gold - 2025-2026
Silver - 2026-2027
Bronze - 2027-2028

If they are indeed honouring their double TP for BAH booked before 30 December 2025 for completion by 30 June 2025, is there a point in me crediting these flights if I will be Silver anyways after next year? Would it be wise to perhaps credit it to my IB Plus for a head start to make sure I remain a oneworld Sapphire for 2027-2028 for all future oneworld flights?


PS. My name is not Rob, this is from the highlights on X

Soft landing proposition

They've just made a few posts of that nature on Twitter. First slight backtrack?

I’m in exactly this situation. I cannot find a clear answer to the soft landing question. The fact that BA haven’t mentioned it in the blurb they sent out is ominous.

You answered your own question, soft landing not confirmed .

If you earned the Silver TP requirement (7.5k+) you'd be Silver.

This is the biggest annoyance (if true) - I earned Gold Status until September 2025 with the reasonable assumption of a soft landing until September 2026 into Silver status. Then with the year changing until March 2026. Now it seems I'll be dumped on the scrapheap of forlorn travellers in Blue in October 2025.
One potential way I might be able to re-earn status is if I can book loads of hotel bookings through BA in BA Holidays, even to the extent of including spurious economy flights (e.g I live in the outskirts of London but sometimes need to book expensive hotels in Central London, so could book Manchester->London flights so I could book the whole thing as a BA holiday). But given how much cashback you can get for hotel bookings (or loyalty points on hotel schemes), it probably makes more sense to keep the cashback and find a better loyalty scheme.

I posted it earlier today but BA have been replying all day on X to people saying that soft landings are not affected.

E.g.

I read on Head For Points, there will be no soft landing at any Tier level

That was based on one comment from a
known BA staffer. Time will tell what is correct.

I'm hoping so - but not certain. My hope is based of the numerous BA Customer Care responses to this very question on X e.g.
And:

For those not on twitter :-

We can't send you anything in writing, but we can confirm that the 'soft landing' proposition has not changed.

'We can't send you anything in writing but here is a tweet in writing'. Painful.

I took the precaution of telling them, truthfully, that their answer to the soft-landing q would affect my choice of airline on an imminent trip and got a similar tweet in reply, constituting, incontestibly, a contract.