Alex Cruz stepping down from BA [Sean Doyle from EI new CEO]
#46



Join Date: Jan 2019
Programs: BA Exec Club
Posts: 1,436
New IAG. CEO cleaning out old CEO’s choices and making his own.
Cruz acolytes inside BA or social media types probably will be next in the clear out.
Market liked it - IAG shares opened up by over 12% before giving it up to general covid worries.
Some comments here forget what Doyle did at BA before Aer Lingus.
Cruz acolytes inside BA or social media types probably will be next in the clear out.
Market liked it - IAG shares opened up by over 12% before giving it up to general covid worries.
Some comments here forget what Doyle did at BA before Aer Lingus.
#47


Join Date: Apr 2005
Location: UK
Programs: IC Hotels Diamond Elite, BA Nothing
Posts: 8,904
The drive to low cost status will carry on relentlessly...as long as the paying public continue to buy largely on price and are not prepared to pay more for a superior service. BA's only real strength left is the LHR domination and route network out of this single fortress....the hard and soft product have little differentiation now.
One could argue is that BA have responded in the last 10 years to exactly what the main air travel market actually wants..
One could argue is that BA have responded in the last 10 years to exactly what the main air travel market actually wants..
#48
Moderator: The British Airways Club, Marriott Bonvoy




Join Date: May 2006
Location: Englandshire
Programs: SPG LT Plat, BA G, BD*LG, MG Blue+ ...
Posts: 17,354
TL;DR
The Analysis section in this BBC article provides a thoughtful and concise summary :
https://www.bbc.co.uk/news/business-54505840
https://www.bbc.co.uk/news/business-54505840
#49




Join Date: Mar 2010
Location: S W London
Programs: BAEC Gold, Emirates, BOAC Junior Jet Club, ASA Bronze, Silver and Gold Badges
Posts: 2,497
I’m unsure whether he is unwell (I’ve thought this for a while) or whether it is a sinking ship scenario. Maybe indeed he has read some of the Covid Catering thread and thrown himself on the knifes which are not being put on the trays that we no longer receive.
Seriously, I would like to hear the reasons why he went with such dispatch before exulting in his departure.
Seriously, I would like to hear the reasons why he went with such dispatch before exulting in his departure.
The despatch of this change does raise a few questions though. WW has only been gone a couple of weeks.
#51
Fontaine d'honneur du Flyertalk



Join Date: Jul 2001
Location: Morbihan, France
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Posts: 20,661
May I be the first to say that I do hope that AC is not unwell or that there is some other 'unpleasant' issue in play here. For all the rotten eggs we've thrown in his direction over the years, he's a fellow human being. I've seen people die in their jobs and it's really not worth it.
The despatch of this change does raise a few questions though. WW has only been gone a couple of weeks.
The despatch of this change does raise a few questions though. WW has only been gone a couple of weeks.
#52


Join Date: Jul 2014
Location: Wedged somewhere between BTS and VIE ✈
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Probably the most positive piece of news I've heard regarding the aviation industry this year!
Cruz helped destroy BA's reputation with the vast majority of passengers who sat at the back of the plane. Good riddance.
Cruz helped destroy BA's reputation with the vast majority of passengers who sat at the back of the plane. Good riddance.
#53


Join Date: Jul 2009
Location: UK
Programs: BA Gold
Posts: 2,436
Fernando Candela, LEVEL chief executive, is joining the Group’s management committee in a new role of chief transformation officer.
#55

Join Date: Mar 2020
Programs: British Airways GGL/CCR, Hilton Diamond & Marriott Gold
Posts: 2,681
To be fair, it is at a subsidiary level, not group level.
#56

Join Date: Mar 2020
Programs: British Airways GGL/CCR, Hilton Diamond & Marriott Gold
Posts: 2,681
#58




Join Date: May 2006
Location: 5 miles from EMA
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Posts: 6,335
A leopard does not change it’s spots so I’d be inclined to agree that we might be staring more”enhancements” in the face
#59




Join Date: Jul 2005
Location: London, ARN, HEL, ..... or MAN
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I think it's needed - but this is one of the roles which really shouldn't be filled from within the existing group - it needs someone with a broad, non-blinkered outlook on the wider world.
#60




Join Date: Mar 2008
Location: Around somewhere
Programs: Gold, Some red card and some hotel cards.
Posts: 814
I suspect the vast majority of the passengers sat at the back of the plane could not care less who he was or that he has gone. All they want are cheap fares..


