Eventually, Southwest will ban the purchase/barter of Rapid Rewards tickets.

Southwest used to have just two fares in each market -- peak and off-peak. Now they have several fares, similar to the other airlines.

Southwest fares used to be strictly one-way -- never a roundtrip requirement. Then, they added roundtrip required and minimum stay to many of their fares.

Now, the only fares on Southwest that are available as a one way (besides full fare, obviously) is the Internet Special.

Southwest used to be strictly point-to-point (DAL-SAT-HOU-DAL). Now they have hubs -- MDW, LAS, BWI, MCI, etc.

None of this is bad. I'm just saying that as Southwest grows, they have no choice but to stop being so "niche"-y and start being more "major"-y.

------------------
"It's as easy as 1, 2, C" -- Kelly, Married With Children

"Major-y"?

I general-y think that term was colonel-y (as in corn), but perhaps I should have been more admiral-able and e-mailed JS private-ly about this...

--------------------------

To keep this post appropriate for MilesBuzz!, I hope this post generated a lot of smiles...

You should be corporal-y punished for that post! http://www.flyertalk.com/forum/biggrin.gif

Happy belated Veterans' Day! (Nov. 11, aka Remembrance Day in Canada & Armistice Day in Britain.)

------------------
Play the travel game 3 vacations into the future!

Going slightly off-topic on Southwest RR program changes - the advent of Jetblue will keep WN pricing honest. I am not so sure that RR will be overhauled. They are already dropping the double RR credits for online booking so that should bring down redemptions drastically.