Mileage Auctions
 

I am doing a thesis on the relationships that airlines have with their customers online... Anybody know if there are any airlines that have online auctions using miles as the currency.... do they only offer flights to bid for or are there other items available.... memorabilia, life time top tier membership etc? Can anyone think of any other interactive functionalities that airlines offer on thier websites... what should they offer?
Cheers
FB

KLM have done this in the past. I think the last thime they did this was a few months ago where you could use FD points to bid for tickets to Euro 2000 football games.

SAS had an auction like this for almost a year ago. What did they offer? Almost everything but airline tickets if I remember correctly. Hotell stays, cruses and alot of other things where avaible.

United had a "blind" bid where the top 50 offers got First Class Round Trip to Seattle, one night hotel, and a VIP tour of Boeing, focusing on the 777 (before it was released). We had lunch with Boeing engineers and/or sales people and instead of walking on the catwalks the tour was inside the hangers.

I think AS has it too!

In addition to the United Airlines auction sbrower won (lucky stiff!), they've had frequent auctions, with both domestic and foreign auctions. I suspect United's PR department could give you more complete details.

On-the-route-to-extincton Canadian Plus offered this. A few years back, I bid and won a business class r/t from LHR to Canada for 65K miles (75-80k value then). Availability around X'mas was surprisingly good.

Delta has this quite often. Sports events, vacation trips, golf and other participative events are some of the prices they have had in the past.

/Pete

Here is a link to Delta's last Auction in August:

see: http://biz.yahoo.com/prnews/000804/ga_delta_s.html

[This message has been edited by steve100 (edited 10-25-2000).]