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Marriott buying good publicity for Bonvoy
You'll love this.
Marriott's PR firm is trying to buy good publicity for Bonvoy. So, any insanely positive pieces you read about Marriott's Bonvoy in April is likely a result of this: Hi [redacted], Available to go to Hong Kong in April? On behalf of Marriott Bonvoy, I’d like to invite you to experience the endless inspiration Marriott Bonvoy provides members during an exclusive trip to Hong Kong, from April 3th – 8th (including travel days). As a guest of Marriott during the 5-day trip, you’ll travel like a Marriott Bonvoy Titanium Elite member, with VIP concerts and sporting events, dine at Michelin starred restaurants, and explore the city with Marriott Activities. Our rough itinerary is included below. Let me know if this is something you’d be interested in covering – we would need confirmation from an editor at a top-tier national outlet for two articles describing your experience (can be within travel, sports, culinary or entertainment focuses). Hotel, food, and experience costs will be covered. Media spots are extremely limited, so we will be reserving spots on a first come first serve basis. Happy to work with you on any story angles you want to explore. Thanks, [redacted] Wednesday, April 3
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Looks like they sent that to a freelance writer/blogger.
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They don’t even cover the cost of flights...
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It's a press trip. It's done all the time.
Worked at our city's tourist office about 15-20 years ago, and they hosted a few of these each year. |
Originally Posted by Twickenham
(Post 30860559)
It's a press trip. It's done all the time. Worked at our city's tourist office about 15-20 years ago, and they hosted a few of these each year.
the good piece of information is timing of first round, add context to coverage but as you note, it will continue and not always with leak / disclosure / etc |
Originally Posted by Twickenham
(Post 30860559)
It's a press trip. It's done all the time.
Worked at our city's tourist office about 15-20 years ago, and they hosted a few of these each year. Let me know if this is something you’d be interested in covering – we would need confirmation from an editor at a top-tier national outlet for two articles describing your experience (can be within travel, sports, culinary or entertainment focuses). Hotel, food, and experience costs will be covered. Bloggers, like The Points Guy? Sure. |
Originally Posted by hockeyinsider
(Post 30860580)
Except real journalists don't accept free trips.
historically very few "hotel review" 'businesses' claimed to pay for their stays |
Shrug. This is nothing new (of any chain). Moving on.
Cheers. |
Will they also be providing guidance on the best travel credit card for me?
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Originally Posted by Sam P. Goodman
(Post 30860701)
Will they also be providing guidance on the best travel credit card for me?
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Originally Posted by hockeyinsider
(Post 30860580)
Except this is very shady:
Except real journalists don't accept free trips. Bloggers, like The Points Guy? Sure. |
Originally Posted by laxmillenial
(Post 30860932)
Lol. Tell that to the instagrammers that email hotels saying they deserve comp'd rooms at 5 star accommodations because they're going to feature the hotel in an instagram post. They'll shame you right out the door with how instagram is a professional occupation and how they're real and deserving of anything they ask for.
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At least they're staying at a really nice brand new hotel.
I had a great experience last December at the Marriott Ocean Park as a Titanium. By "great experience" I mean the food and booze in the evening were extensive and lasted four hours. That's my yardstick. I mention this because for a press trip the amount and quality of free alcohol are important. The journos will need lubricating from breakfast to bedtime. 25 years ago I worked on a travel newspaper and that was how we covered everything. |
Honestly this is everything that's wrong with corporate America. Ruin a great program, make it obvious to members that they don't care, and then buy good publicity so they can tell investors that a bunch of people who saw some influencers and probably never stay in hotels view Marriott Bonvoy favorably, so give the C-suite a big bonus.
This is probably way cheaper than paying to replace passports exposed in the hack so they'll throw money at this while refusing to cover replacement costs of hacked passports because that doesn't costs more. |
Originally Posted by hockeyinsider
(Post 30860580)
Except real journalists don't accept free trips.
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