Marriott outlines Sheraton’s European revitalision plans
Mar 7, 2019, 6:14 am
#1
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Marriott outlines Sheraton’s European revitalision plans
Published recently in Business Traveller
Marriott outlines Sheraton’s European plans
&
The future of Sheraton
Pearl of the piece is :
Marriott outlines Sheraton’s European plans
&
The future of Sheraton
Marriott International has unveiled plans aimed at revitalising its Sheraton brand across Europe, with a series of refurbishments and new openings over the next five years.
A total of 15 Sheraton properties are currently undergoing renovation works across the continent, including hotels in the Polish cities of Sopot and Krakow, and ten new Sheraton properties are set to open in Europe over the next five years, bringing the brand’s European portfolio to over 70 hotels
A total of 15 Sheraton properties are currently undergoing renovation works across the continent, including hotels in the Polish cities of Sopot and Krakow, and ten new Sheraton properties are set to open in Europe over the next five years, bringing the brand’s European portfolio to over 70 hotels
To this end the new Sheraton lobby design features communal tables allowing guests to “work, eat, drink and linger together or alone”, private sound-proof booths where guests can conduct phone and video calls, and a reimagined hotel café experience Coffee Bar Bar (no, that’s not a typo).
Last edited by Oxon Flyer; Mar 7, 2019 at 6:19 am
Mar 7, 2019, 9:32 am
#7
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Though to be fair, Sheratons ex-North America can be pretty nice.
Mar 7, 2019, 11:03 am
#8
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No kidding. I went to Japan in 2017, and stayed at both the Westin Sendai and the Sheraton Grand Hiroshima. The Sheraton Grand was much nicer than the Westin to my amazement, comparing only the basic rooms.
Mar 7, 2019, 11:09 am
#9
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Mar 7, 2019, 11:09 am
#10
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Anyone know which six Sheratons were struck from the rolls? Were they demoted to some other brand or did they leave Marriott entirely?
Last edited by LostInTranslation; Mar 8, 2019 at 1:56 pm
Mar 7, 2019, 1:13 pm
#11
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You beat me to it. I was going to say that any plan which doesn't involve a bulldozer is destined to fail. To me, Sheraton still means 1970s dump of a property with low ceilings, moldy/noisy AC, worn furniture, decades of neglect to the physical plant.
Mar 7, 2019, 1:28 pm
#12
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Big fan of the Sheraton brand so happy to hear this. The daily rate is fine and competing and the locations are very often very good.
To be honest there are two brands that I want to see more of especially in Europe, Sheraton and Westin. Westin's presence in Europe is awful and needs to improve much better.
To be honest there are two brands that I want to see more of especially in Europe, Sheraton and Westin. Westin's presence in Europe is awful and needs to improve much better.
Mar 7, 2019, 2:37 pm
#13
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Examples include the Sheraton Commander Cambridge, Sheraton Boston, Sheraton Hartford South, Sheraton Philadelphia Univ City, Sheraton Philadelphia Society Hill, Sheraton SF Fisherman's Wharf, Sheraton Hanover Pelikan, Sheraton NYC Tribeca, Sheraton Baltimore Inner Harbor, Sheraton Portsmouth Harborside, Sheraton Albuquerque Uptown, Sheraton Charlotte, & Sheraton Charlotte Airport.
I like the Grand designation, as it showcases some of the best Sheratons. And they usually are located in urban centers. But I find the above "regular" Sheratons to be solid to occasionally outstanding, too.
Either way, I'm happy to see Sheraton moving to improve its properties and expand its footprint in Europe.
Mar 8, 2019, 5:16 am
#14
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I tend to agree that many Sheratons outside the US aren’t bad at all. Even a few Luxury Collection hotels started their life as Sheratons back in the day (for instance The Laguna Bali which started as the Sheraton Laguna in the early nineties...). In the US, it‘s another story.