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-   -   Why does Marriott have so many brands (Discussion Thread) (https://www.flyertalk.com/forum/marriott-marriott-bonvoy/1946130-why-does-marriott-have-so-many-brands-discussion-thread.html)

hockeyinsider Dec 17, 2018 7:24 pm

Oh yeah, these drawers are going to be in high demand among all the millennial hipsters co-working out of airport Sheraton hotels:


Sheraton hotels will also be revamping some 450 existing lobbies, requiring each lobby to have something called the “productivity table.” The tables will have outlets, USB ports, and drawers that users can rent and lock. Lobbies will also have a private phone booth in the lobby, and meeting room spaces available for rent.
https://www.nytimes.com/2018/12/12/t...the-wi-fi.html
Maybe five or seven years ago, Marriott and other hotels thought they could remove desks from rooms thereby forcing guests down to lobbies of full-service hotels, which, in turn, would increase their food-and-beverage sales. Now, desperate to give some life to their lobbies -- nobody wants to order a drink or eat a meal in an empty lobby bar or lobby restaurant -- they're hoping to attract some of the hipster vagabonds who would otherwise occupy an entire table at Starbucks nursing their one cup of coffee in-between "work" on their computer.

C17PSGR Dec 17, 2018 8:07 pm


Originally Posted by hockeyinsider (Post 30547132)
Oh yeah, these drawers are going to be in high demand among all the millennial hipsters co-working out of airport Sheraton hotels:



Maybe five or seven years ago, Marriott and other hotels thought they could remove desks from rooms thereby forcing guests down to lobbies of full-service hotels, which, in turn, would increase their food-and-beverage sales. Now, desperate to give some life to their lobbies -- nobody wants to order a drink or eat a meal in an empty lobby bar or lobby restaurant -- they're hoping to attract some of the hipster vagabonds who would otherwise occupy an entire table at Starbucks nursing their one cup of coffee in-between "work" on their computer.

I think the demand for "co-working space" may be over rated. Then again, my idea of co-working space is a bar on the beach ....

As for the term, looks like 20 years in one case.

https://www.sec.gov/Archives/edgar/d...824/dex109.htm

hockeyinsider Dec 17, 2018 8:26 pm


Originally Posted by C17PSGR (Post 30547263)
As for the term, looks like 20 years in one case.

https://www.sec.gov/Archives/edgar/d...824/dex109.htm

This is interesting. I presume the language is similar in all of Marriott's contracts with owners:


After approximately the fifth (5th), tenth (10th) and fifteenth (15th) anniversary dates of the Opening Date, Franchisor shall have the right to require upon notice that Franchisee upgrade, or cause Owner to upgrade, the Hotel at Franchisee’s sole cost and expense to conform to the building décor and trade dress and FF&E required under Franchisor’s then-current System standards, (which standards shall be applied consistently throughout the System for hotels of similar age), including, without limitation, such FF&E replacements, remodeling, redecoration and modifications to existing improvements as may be necessary to do so. Franchisee shall submit its plans for such upgrading and remodeling to Franchisor for its review and approval prior to commencing same. Upgrades to the Hotel required by Franchisor pursuant to this Paragraph VII.D., considering the then current System standards and requirements and the current structural design of the Hotel, shall be subject to Franchisor’s Reasonable Business Judgment. Franchisee shall complete, within the time reasonably specified by Franchisor, upgrading and remodeling of the Hotel as required by Franchisor pursuant to this Paragraph VII.D., and Franchisee acknowledges that its failure to do so, except for delays that may be caused by the occurrence of events constituting force majeure, shall constitute a material default under this Agreement giving Franchisor the right to terminate this Agreement pursuant to Paragraph XVII.B.
I don't know of many properties that have been renovated or updated every 5 years.

Kagehitokiri Dec 17, 2018 8:34 pm

depends on 'tier' of brand

UA-NYC Dec 17, 2018 8:53 pm

This is what Marriott wants to do...but Marriott is not the Ace

https://www.nytimes.com/2018/12/12/t...eInSection_AMP

Dr. HFH Dec 17, 2018 10:44 pm

Renaissance brand history from Wikipedia:

Renaissance Hotels was founded in 1981 as Ramada Renaissance Hotels, the upscale division of Ramada Inns, Inc. The first property was located in Denver, Colorado.

In 1989, the bulk of the Ramada hospitality and franchise system was acquired by New World Development Company of Hong Kong (the U.S. rights to the Ramada name were sold to Prime Hospitality), and the former Ramada Corp. was renamed Aztar Corp. New World established Renaissance as a stand-alone brand.

In 1993, New World purchased Stouffer Hotels from Nestle and merged them into Renaissance, re-branding all those properties as Stouffer Renaissance Hotels until early 1996, when the hotels dropped the Stouffer branding and became Renaissance Hotels. New World took their management and franchising company public (as Netherlands-incorporated Renaissance Hotel Group N.V.), while retaining ownership of many of the individual hotels through CTF Holdings, a private company owned by the Cheng family of New World Development.

In 1997 Marriott acquired Renaissance Hotel Group, and retained the Renaissance brand, while eventually shedding the Ramada International business in phases to Cendant Corp.

In 2005 Marriott acquired most of the remaining New World/CTF owned Renaissance Hotels in North America and Europe, with the intent of selling them under long-term management and/or franchise.

Kagehitokiri Dec 17, 2018 10:50 pm

new world held onto Renaissance london then turned it into rosewood after acquiring rosewood brand

lost_perspicacity Dec 18, 2018 9:37 am


Originally Posted by hockeyinsider (Post 30547132)
Oh yeah, these drawers are going to be in high demand among all the millennial hipsters co-working out of airport Sheraton hotels:



Maybe five or seven years ago, Marriott and other hotels thought they could remove desks from rooms thereby forcing guests down to lobbies of full-service hotels, which, in turn, would increase their food-and-beverage sales. Now, desperate to give some life to their lobbies -- nobody wants to order a drink or eat a meal in an empty lobby bar or lobby restaurant -- they're hoping to attract some of the hipster vagabonds who would otherwise occupy an entire table at Starbucks nursing their one cup of coffee in-between "work" on their computer.

I think it's time to stop using the word "millennial" to refer to younger people. Different groups have the first birth year of millenial as anywhere from 1977 to 1984. The oldest millennials are technically old enough to be grandparents. Even if you use the narrowest age range the oldest are 34.

In any case, as a technically-millennial-by-some-broad-definitions the last place I want to be working after a full day on site with a client is in a hotel lobby or bar full of other people. If there is a quiet bar I'll go there but the absolute last thing I want to do is interact with anyone. You will likely find me working at the in-room desk, in my underwear, with my choice of TV background noise. When I run into a hotel that has no desk or table, I make a note to never stay at that property again.

amanuensis Dec 18, 2018 11:12 am


Originally Posted by tonyrocks922 (Post 30549055)
I think it's time to stop using the word "millennial" to refer to younger people. Different groups have the first birth year of millenial as anywhere from 1977 to 1984. The oldest millennials technically old enough to be grandparents. Even if you use the narrowest age range the oldest are 34.

In any case, as a technically-millennial-by-some-broad-definitions the last place I want to be working after a full day on site with a client is in a hotel lobby or bar full of other people. If there is a quite bar I'll go there but the absolute last thing I want to do is interact with anyone. You will likely find me working at the in-room desk, in my underwear, with my choice of TV background noise. When I run into a hotel that has no desk or table, I make a note to never stay at that property again.

I'm a Gen X-er at the upper end of the age range (if I had been born a year or two earlier, I would be a Boomer) and I feel exactly the same way. The last thing I want to do is be in a hotel lobby trying to ignore people chitchatting while I am reading or writing reports. So having a large desk in my quiet hotel room with a high quality ergonomic office chair is highly important to me.

hockeyinsider Dec 19, 2018 9:45 pm

No wonder Marriott's 30 brands are confusing.

They did this in 3 weeks, according to a case study published by their outside agency:


The merger presented Marriott with a unique challenge: How do you simultaneously present 30 individual brands, showcase the unique qualities of each and help guests navigate to the choice that is right for them? To answer that question, Marriott turned to Lippincott, with our experience in managing complex, large-scale mergers.

Working within a three-week time frame, we embarked on the mighty task of building an intuitive architecture model to organize and categorize Marriott’s 30 hotel brands for customers.

https://lippincott.com/work/marriott/
3 weeks!

C17PSGR Dec 19, 2018 10:06 pm


Originally Posted by hockeyinsider (Post 30555586)
No wonder Marriott's 30 brands are confusing.

They did this in 3 weeks, according to a case study published by their outside agency:



3 weeks!

I realize three weeks seems short but this actually seems like one of the approaches post-merger that someone has put some thought into. Although, I disagree on the Westin placement and don't understand what is supposed to be the difference between a Tribute property and an Autograph property.

DELee Jul 14, 2021 11:03 pm

Marriott's brand breakdowns (as shown to hotel developers): Luxury, Premium, Select, Longer Stay

Another view: https://hotel-development.marriott.c...April-2020.pdf


https://cimg9.ibsrv.net/gimg/www.fly...7b7ef38910.jpg

Source: https://hotel-development.marriott.com/brands/

David

GrayAnderson Jul 15, 2021 1:42 am

I would question whether Delta Hotels has a position in the market in the US. Most of those hotels are simply nice-looking Courtyards. In Canada, they were something of a "downtown corporate hotel" as far as I can tell, but the brand has no real identity in the US in line with that...

...but then again, apparently some overseas CYs are rather upmarket vs their US 'colleagues'.

pinniped Jul 15, 2021 6:45 am

As of now, I suspect most Americans don't even know what a Delta hotel is. I've traveled to most large Canadian cities and stayed in quite a few Marriotts in Canada and wasn't even aware that it was a brand until very recently.

On the plus side, that means if they really want to introduce it in the US, they have a pretty clean slate to start with.

Oddly enough, about 6-7 years ago, I recall several new US Courtyard builds, mostly downtown in major cities, that were starting to push into the near-full-service category. Full-menu, full-service restaurants open for breakfast, lunch, and dinner, a lobby bar open late, and a generally more upscale feel to them. I'm guessing all of that has been reversed by now...

rylan Jul 15, 2021 6:52 am

This is why I never take the F&B credit, because its really a joke especially at low end properties like CYs. I am surprised that one outside the US pulled crap like this however, and says a lot that Marriott is backing up the hotel.

Whats next... Here is your F&B credit, oh but you can't use it at the restaurant since its closed, and the lobby market refrigerator is broken so nothing there. Would you like to use it on a bag of overpriced junkfood or 2 pack of ibuprofin?


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