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Fan of M.O - MO recognition program
Mandarin Oriental is rolling out their own guest recognition program.
Basically they wants guest to book directly with them. More details https://www.mandarinoriental.com/fan...fits-enrolment Booking with MO fan club agent is still the best way. |
credit (first standard i think)
12pm / 4pm - 'guaranteed' ? upgrade - curious re limits (FHR 4pm not always honored) |
Given this new access to benefits, how is booking through agent better?
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Agents should be able to get early check-ins as needed and late check outs beyond 4pm. Ensure upgrades go as far as possible. Get you a full breakfast delivered the way you want.
This Fans of MO is FanClub without paying the agents. I'd be interested to see how it works out with stay experiences. If there's a true difference or not. |
This is excellent news to me as I prefer to book directly^
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Originally Posted by KatW
(Post 29453495)
Given this new access to benefits, how is booking through agent better?
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Originally Posted by United747
(Post 29453825)
Looks like you only get to pick 2 benefits not them all. So the agent seems to be able to still get you everything rather than have to choose between them all. This is a huge step in the right direction. And, if a guest specifically selects upgrade, the hotels may be more likely to honor. And if not available, I am sure they would provide an alternate choice of benefit. |
Did I miss something?
Are there any tiers or added benefit one achieves by multiple stays or booking suites? Also, is there any higher level of recognition for frequent guests. The way I read it, I could sign up, stay once at an MO hotel, and be entitled to the same benefits as somebody who stays with MO 20 times a year. |
Originally Posted by Nicoolio
(Post 29454092)
Did I miss something?
Are there any tiers or added benefit one achieves by multiple stays or booking suites? Also, is there any higher level of recognition for frequent guests. The way I read it, I could sign up, stay once at an MO hotel, and be entitled to the same benefits as somebody who stays with MO 20 times a year. |
Originally Posted by MikeFromTokyo
(Post 29454117)
No luxury hotel group like MO would ever publish loyalty program “tier benefits.” This seems to be something designed to recapture direct bookings from people who book through FHR or TAs just because of the associated benefits. So far I‘m not convinced by the new program and will continue to book through agent or FHR. |
Well, one can do BOTH and I intend to.
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Seems kind of redundant doesn't it? I'm sure they'll take steps to avoid stacking benefits.
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Originally Posted by Aventine
(Post 29455210)
Seems kind of redundant doesn't it? I'm sure they'll take steps to avoid stacking benefits.
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I know I´m an agent, so my take will come across as defensive and biased, but Fan of MO sounds like a complete joke.
Most people I know don´t use an agent solely as a means to an end - ie, they don´t look at the agent solely as a vehicle for amenities. (That´s actually the complete opposite of why most clients go searching for an agent, to be honest, and the better way to look at an agent - in my mind - isn´t all about amenities, but having an advocate and leveraging relationships to the client´s benefit.) MO will find every and any way possible to get around honoring these ´amenities´...not available, sold out, this one doesn´t apply to that hotel...front desk clerks will either not know what it is or downright ignore the ´better ones´. Upgrades via this method will be hard to come by, if not impossible. To a hotel, early check-in/late check-out are throwaway amenities, too. MO is often stingy with benefits and needs pushing around from an agent. Booking via ´Fan of MO´ will be the new basic online booking. Agent bookings will still get priority and GMs will still favor those booking channels they have direct relationships with, regardless of the bottom line. (I´m not just rambling here - I´ve spoken to a few MO GMs and sales people and nobody is excited about the prospect of John Doe showing up thinking he´s booked under some special VIP rate.) My .02 cents. |
Originally Posted by MichelinMan
(Post 29455886)
I know I´m an agent, so my take will come across as defensive and biased, but Fan of MO sounds like a complete joke.
Most people I know don´t use an agent solely as a means to an end - ie, they don´t look at the agent solely as a vehicle for amenities. (That´s actually the complete opposite of why most clients go searching for an agent, to be honest, and the better way to look at an agent - in my mind - isn´t all about amenities, but having an advocate and leveraging relationships to the client´s benefit.) MO will find every and any way possible to get around honoring these ´amenities´...not available, sold out, this one doesn´t apply to that hotel...front desk clerks will either not know what it is or downright ignore the ´better ones´. Upgrades via this method will be hard to come by, if not impossible. To a hotel, early check-in/late check-out are throwaway amenities, too. MO is often stingy with benefits and needs pushing around from an agent. Booking via ´Fan of MO´ will be the new basic online booking. Agent bookings will still get priority and GMs will still favor those booking channels they have direct relationships with, regardless of the bottom line. (I´m not just rambling here - I´ve spoken to a few MO GMs and sales people and nobody is excited about the prospect of John Doe showing up thinking he´s booked under some special VIP rate.) My .02 cents. |
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