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-   -   Wanders boxes getting discontinued? (https://www.flyertalk.com/forum/klm-flying-dutchman/2185385-wanders-boxes-getting-discontinued.html)

FlyingBlonde89 Feb 3, 2025 12:56 am

Wanders boxes getting discontinued?
 
With the recent 'discussions' around Marcel Wanders it seems like we might finally be getting rid of our boxes on KLM flights. Thoughts? Anyone else heard about this? Any ideas on what the replacement might be? I'd think if this moves quickly they may just give us a plain white box with the KLM logo but still our little patterned tubs of paste...

CyBeR Feb 3, 2025 2:18 am

What "discussions" are these?

FlyingBlonde89 Feb 3, 2025 2:27 am

I'm not sure (legally) what's allowed to be said as goggling it seems a lot has been scrubbed. Keep an eye on the news for updates.

"KLM regularly evaluates its onboard products and partnerships. At this time, the Marcel Wanders-designed tableware and food boxes are still in use. However, we continuously review our collaborations to ensure they align with our values and customer expectations. If any changes are made, we will communicate them accordingly."

caliform Feb 3, 2025 8:48 am

I hope so and that goes for all the Wanders designed garbage. The tacky styling is very out of step with what you pay for. It’d be great if they got a nice aesthetic instead of another modern designer / their own instead of just “ornate and intentionally weird”

Gajan Feb 5, 2025 1:21 am

If that would happen, I hope the catering would also be improved (and not just differently plated/boxed).

tgv2 Feb 5, 2025 1:57 am


Originally Posted by FlyingBlonde89 (Post 36865627)
I'm not sure (legally) what's allowed to be said as goggling it seems a lot has been scrubbed. Keep an eye on the news for updates.

"KLM regularly evaluates its onboard products and partnerships. At this time, the Marcel Wanders-designed tableware and food boxes are still in use. However, we continuously review our collaborations to ensure they align with our values and customer expectations. If any changes are made, we will communicate them accordingly."

KLM evaluates its onboard products on a daily basis. We all know the improvements which came out as a result. No reason to start this thread based on nothing.

FlyingBlonde89 Feb 5, 2025 2:01 am

It's not based on nothing it's based on legal action that is expected.

pubkraal Feb 5, 2025 2:43 am

Do you have any source for this at all?

Goldorak Feb 5, 2025 2:56 am


Originally Posted by FlyingBlonde89 (Post 36871053)
It's not based on nothing it's based on legal action that is expected.

legal action for a salad ? :confused:

Fabo.sk Feb 5, 2025 8:17 am

IIRC the boxes do not bear the Wanders name for a long time now.

gojko88 Feb 5, 2025 8:20 am

But his name is pretty explicitly mentioned on the packaging and/or the menu (I do not recall the exact details).

mikem004 Feb 5, 2025 8:35 am

I was under the mistaken impression that Wanders was a celebrity chef.
But it turns out he is an interior designer. Someone who you pay to suggest what wallpaper to buy for your living room.

the810 Feb 5, 2025 3:31 pm


Originally Posted by Gajan (Post 36870994)
If that would happen, I hope the catering would also be improved (and not just differently plated/boxed).

It may not be improved but I have no doubt it will be enhanced.

caliform Feb 6, 2025 11:37 am

Best for KLM to just lean into the Dutchness here and make it an elevated sandwich or Indonesian food offering. The other ‘creative’ ‘culinary’ attempts at catering really do not work. Longhaul J has gotten altered in the last few years with the ‘tasting of delicacies’ Indonesian food option ex-AMS and it’s honestly solid. Catering can execute it. We know they can make a broodje kaas (cheese sandwich); making slightly nicer sandwiches (heck, partner with Stach or something) would work fine for business on lunch and breakfast.

the810 Feb 7, 2025 7:45 am

They should just offer some bittergarnituur and I'm gonna start paying those 1000€ intra-Europe fares 😜


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