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Rumored changes to jetBlue elite program
Just a bit of rumoring to start your saturday...
In september jetBlue is launching a new tier to the status program, and the bar is apparently pretty low. My impression was in the 30 flight range, and it didn't sound like segments. The big perks are 9 points per dollar instead of 6, and EMS, both for TSA and early boarding. EML was not a perk. However, EML seats will soon be bookable on points, rather than only dollars on award flights. And perhaps best of all, when United vacates terminal C in boston in 2013, jetBlue will be operating their first lounge out of the old location. |
Sounds good to me
Originally Posted by cleanfloor
(Post 18885472)
Just a bit of rumoring to start your saturday...
In september jetBlue is launching a new tier to the status program, and the bar is apparently pretty low. My impression was in the 30 flight range, and it didn't sound like segments. The big perks are 9 points per dollar instead of 6, and EMS, both for TSA and early boarding. EML was not a perk. However, EML seats will soon be bookable on points, rather than only dollars on award flights. And perhaps best of all, when United vacates terminal C in boston in 2013, jetBlue will be operating their first lounge out of the old location. |
Originally Posted by cleanfloor
(Post 18885472)
Just a bit of rumoring to start your saturday...
In september jetBlue is launching a new tier to the status program, and the bar is apparently pretty low. My impression was in the 30 flight range, and it didn't sound like segments. The big perks are 9 points per dollar instead of 6, and EMS, both for TSA and early boarding. EML was not a perk. However, EML seats will soon be bookable on points, rather than only dollars on award flights. And perhaps best of all, when United vacates terminal C in boston in 2013, jetBlue will be operating their first lounge out of the old location. |
Sounds great. Too bad I booked a redemption flight already, would love to be able to start building towards that new tier ASAP.
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I can't even imagine how a lounge would work with JetBlue- especially in places like BOS and JFK where they pretty much run the terminal anyhow- and are such a 'classless' airline that the lounge itself wouldn't be so different from the modern terminals anyhow.
Still, at one point I can see that happening- since the cost to operate isn't that incredible and the space has to be there. As far as the EMS perk. This I have a huge question about- again, in places like JFK where JetBlue operates its own terminal, I can see how an EMS through TSA makes sense because it's one customer paying a premium over another. In shared terminals though- I don't see how they can get away with this, displacing other customers because some passengers fly, slightly more often, at reduced fares than others. While we know priority screening is kind of a shifty -unenforceable- practice- how are they able to draw the line for this while still selling coach seats? This isn't 100% jetblue specific, but any airline that offers a chance at priority lanes. Do they pay in to this? |
Originally Posted by grt2106
(Post 18917496)
I can't even imagine how a lounge would work with JetBlue- especially in places like BOS and JFK where they pretty much run the terminal anyhow- and are such a 'classless' airline that the lounge itself wouldn't be so different from the modern terminals anyhow.
Originally Posted by grt2106
(Post 18917496)
This isn't 100% jetblue specific, but any airline that offers a chance at priority lanes. Do they pay in to this?
For a while, the TSA was antagonistic toward the priority lines, and proposed doing away with them, but the airlines reminded the TSA that the airlines pay the rent on the terminal floor space all the way up to the TSA document checker and the airlines paid the wages of the line minders, so controlling the lines up to the document checkers was going to be done however the airlines saw fit, including separate lines for First/Business class or Elite frequent fliers. The airlines held fast and convinced the TSA that controlling the waiting lines to enter the checkpoint was the business of the airlines and screening the passengers once they waited in the airline-controlled lines was the business of the TSA. And the former wasn't any business of the TSA. More recently, however, the TSA has begun to buy into the idea of priority lines - and has even set up completely separate checkpoints (with airline assistance) for Priority lanes, like for AA at LAX, where First/Business class/Elite frequent flyers now have their own separate lines and checkpoint. One unintended consequence (or perhaps intended) is that it makes it tougher for the paparazzi to harass the celebs. :) |
Two and a half years late will be better than nothing. :rolleyes:
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Just released to crewmembers today
TrueBlue Mosaic reflects the way our airline has always treated Customers, and will grow our relationships as JetBlue evolves over time. It’s an innovative way of bringing together meaningful benefits to form a better way to fly. While other airlines categorize their Customers, we’ve always steered clear of items that feel elitist or exclusive, and this strategy has helped carve our name in the industry. TrueBlue Mosaic—named for one of our iconic tailfins—identifies with this value, and will provide our most frequent travelers with useful, solid benefits that will make them feel special. In order to be earn the TrueBlue Mosaic badge, Customers must qualify one of two ways: •Fly a minimum of 30 times with JetBlue. They must also acquire at least 12,000 base flight points within a calendar year •Rack up 15,000 base flight points (the equivalent of spending $5,000) within a calendar year. The Customer benefits Here are the benefits TrueBlue members will receive once they qualify: •100% bonus on base flight points. This translates to an additional three points per dollar spent on flights. •Free Even More™ Speed •Early boarding (even for travel companions!) •Access to a dedicated Customer Service line available 24/7 •A second bag checked free •Ability to use TrueBlue points to purchase an Even More™ Space seats •Six Even More™ Space seat upgrades We identified these benefits to show our appreciation of our Customers’ loyalty, and provide an even better travel experience. When it comes to bringing humanity back to air travel, think of TrueBlue Mosaic as a new way of saying ‘thank you’ to those who fly us often—JetBlue style. Stay tuned for more information on how we’ll put this new tier into action this fall! |
Originally Posted by JetBlueFA
(Post 18939606)
Just released to crewmembers today
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Originally Posted by JCK75
(Post 18939727)
Very nice. This sounds like a big addition. I've earned about 18,000 "Go Big" qualifying points this year; will these qualify me starting now/soon, will this only apply going forward?
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Originally Posted by nsx
(Post 18940240)
Transition issues are always tricky. They will bear watching. JetBlue's loyalty staff has always impressed me as the brainiest of all airlines. I expect that they have thought of everything, including pre-qualifying customers who have met the eligibility requirements retrospectively.
My questions are these now: How long status lasts and how frequently you get the six EMS seats? I am also concerned about the priority boarding. Now you have about 30% of the plane boarding first with the EMS seats. What percent are going to be boarding as "Mosaic" members combined with EMS seats, 50%, 60%? This quickly turns the priority boarding into a zoo scene, as has already happened on most of legacy airlines, where everyone is considered "priority" now. If everyone is priority, then no one is really priority. JetBlue boarding right now relatively is calm and stress free, which I hope does not change... |
I dont think 20-30% of the passengers on the flight will be mosiac members and also not in EMS seats. maybe 10% depending on destination.
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So if I read the new perks correctly, this means that Mosaic members will get 6 base points on every flight (if booked through travel agent, 3rd party or 800-jetblue) and the same 3 point bonus, but only if booked through jetblue.com--for the potential of 9 points per dollar?
I have to say that this is a bit of a letdown. Don't get me wrong, I think a 50% point bonus is great...but my guess is that a high percentage of the customers who will qualify for Mosaic (myself included) are required to book through corporate travel agents and I was REALLY hoping that JetBlue would offer its most loyal customers the same bonus points (in this case 9 points) regardless of whether the ticket was booked on jetblue.com or through a travel agent. I understand there is a slight increase in cost to JetBlue from tickets booked through travel agents, but I would think they'd swallow the difference for their most valuable customers. Assuming I'm reading the news release correctly, JetBlue will treat it's most loyal (and profitable) business customers--who are forced to book through travel agents--with the exact same 6 points per dollar that customers on lower fare personal tickets get (if booked through jetblue.com)? I really hope they rethink this before launching this fall!! No other airline restricts elite bonuses to only tickets booked through their website--and JetBlue is way better than any legacy carrier. C'mon B6, don't let us down! |
Originally Posted by moulder3
(Post 18951407)
So if I read the new perks correctly, this means that Mosaic members will get 6 base points on every flight (if booked through travel agent, 3rd party or 800-jetblue) and the same 3 point bonus, but only if booked through jetblue.com--for the potential of 9 points per dollar?
I have to say that this is a bit of a letdown. Don't get me wrong, I think a 50% point bonus is great...but my guess is that a high percentage of the customers who will qualify for Mosaic (myself included) are required to book through corporate travel agents and I was REALLY hoping that JetBlue would offer its most loyal customers the same bonus points (in this case 9 points) regardless of whether the ticket was booked on jetblue.com or through a travel agent. I understand there is a slight increase in cost to JetBlue from tickets booked through travel agents, but I would think they'd swallow the difference for their most valuable customers. Assuming I'm reading the news release correctly, JetBlue will treat it's most loyal (and profitable) business customers--who are forced to book through travel agents--with the exact same 6 points per dollar that customers on lower fare personal tickets get (if booked through jetblue.com)? I really hope they rethink this before launching this fall!! No other airline restricts elite bonuses to only tickets booked through their website--and JetBlue is way better than any legacy carrier. C'mon B6, don't let us down! Think of it this way, you're now getting 6 pts vs 3pts... a 100% increase! |
Originally Posted by grt2106
(Post 18952183)
If your employer is forced to book through a certain system, and ends up using a certain airline- I don't see B6 to really need or want to make an exception. They're getting your money anyway.
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Originally Posted by moulder3
(Post 18953731)
Sorry, I should have clarified... While I am forced to book via a travel agent, I can choose any airline & flight cost. My point is simply that no other major airline restricts points to only bookings from their own website. If the announcement above is true, it's a questionable way to 'reward' your most valuable customers, seeing as much less valuable (and less loyal) customers can also get 6 points per dollar.
Regardless, you'll still be getting 2x the points that you currently get. If you are booking B6 flights now, even at 3pt/$, I can't see why you would suddenly refuse to do so once you start earning 6pt/$, unless this situation is making you so bitter as to refuse to fly the airline. But I imagine that you would have left along time ago if that was the deciding factor. |
Originally Posted by moulder3
(Post 18953731)
Sorry, I should have clarified... While I am forced to book via a travel agent, I can choose any airline & flight cost. My point is simply that no other major airline restricts points to only bookings from their own website.
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This kind of change actual makes me pretty happy. I like that jetBlue is attempting to find some middle ground between offering an elite program like everyone else and offering some meaningful perks for freqs while keeping a consitent product uniclass product (with EMS of course). This combined with the Power Ports in EMS seats makes some pretty attractive new perks for frequent travelers on B6.
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It's official
A MESSAGE FROM DAVE CANTY
I’m excited to announce TrueBlue Mosaic™, a new badge of loyalty from JetBlue coming this fall. It’s designed to meet the needs of those who fly with us most by adding to the benefits you already enjoy with TrueBlue. With TrueBlue Mosaic comes more benefits, more rewards and more reasons to like JetBlue. TrueBlue Mosaic members and others on their itinerary will enjoy the convenience of breezing through airport lines with Even More™ Speed1 and early boarding. They will be able to use their TrueBlue points toward stretching out with Even More™ Space and get the benefit of a free second bag2. And best of all – TrueBlue Mosaic members will get all of this while earning even more TrueBlue points than before. They will also receive access to a dedicated customer service line. Qualifying is simple and can be done in one of two ways: simply accrue 15,000 base flight points over the course of a calendar year, or qualify by earning 12,000 base flight points with at least 30 one-way flights within a calendar year. Over the coming months, we will be in touch to let you know how close you are to qualifying. Look forward to emails regarding TrueBlue Mosaic updates and benefits, and a personalized Web experience that will track your eligibility toward the TrueBlue Mosaic badge. In the meantime, visit jetblue.com/mosaic to learn more. Because you’ve been true to us, we’re true to you. Thank you for your continued loyalty to JetBlue. Sign. Dave Canty Director of Loyalty and Partnerships |
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Shocking to see this really happen. How far they've changed the vision of Neeleman and JetBlue in the first place.
One exciting note- is between this and the Virgin America roll out today of statuses. I think there are no longer so many distinctive attributes between the legacies, and the LCCs at this point. With most airlines on a similar playing field, the product and price will once again dictate the ridership. |
Shocking? I hardly think it is shocking. B6 is still a one class airline that is offering a few perks before one gets on the plane and some extra points to the customers that give them the most money. This is hardly a radical shift.
Now if they started offering first class and gave most of the seats away to frequent flyers, started charging fees for nearly everything, messed up their website so that glitches would be a regular occurrence, let their employee contracts be under negotiation 5 years after they have expired, started offering round trip fares which made you jump through hoops to get them--then perhaps you could call them just another US legacy carrier. |
Originally Posted by sfozrhfco
(Post 18986887)
Shocking? I hardly think it is shocking. B6 is still a one class airline that is offering a few perks before one gets on the plane and some extra points to the customers that give them the most money. This is hardly a radical shift.
Now if they started offering first class and gave most of the seats away to frequent flyers, started charging fees for nearly everything, messed up their website so that glitches would be a regular occurrence, let their employee contracts be under negotiation 5 years after they have expired, started offering round trip fares which made you jump through hoops to get them--then perhaps you could call them just another US legacy carrier. The extra points bring up the earn rate to something a bit more reasonable, and the rest of the perks are pretty minimal (how many business travelers check two bags, anyway?). |
Originally Posted by moulder3
(Post 18953731)
Sorry, I should have clarified... While I am forced to book via a travel agent, I can choose any airline & flight cost. My point is simply that no other major airline restricts points to only bookings from their own website. If the announcement above is true, it's a questionable way to 'reward' your most valuable customers, seeing as much less valuable (and less loyal) customers can also get 6 points per dollar.
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Originally Posted by grt2106
(Post 18952183)
If your employer is forced to book through a certain system, and ends up using a certain airline- I don't see B6 to really need or want to make an exception. They're getting your money anyway.
Think of it this way, you're now getting 6 pts vs 3pts... a 100% increase! Are you referring to the bonus 3 points becoming 6 points? Sorry, little confusing for me? |
Any word on when this program will officially launch? I couldn't find anything on Jetblue.com. Also, what are the chances JetBlue will status match AA, United, Delta, etc?
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Originally Posted by AccentOnTheFuture
(Post 19313709)
Any word on when this program will officially launch? I couldn't find anything on Jetblue.com. Also, what are the chances JetBlue will status match AA, United, Delta, etc?
There's been nothing announced regarding status matches, at least to my knowledge. Based on the way B6 operates, I'd be surprised if there was, but I don't have any inside knowledge either. |
Originally Posted by JCK75
(Post 18953770)
I wonder how many people are in this situation.
Regardless, you'll still be getting 2x the points that you currently get. If you are booking B6 flights now, even at 3pt/$, I can't see why you would suddenly refuse to do so once you start earning 6pt/$, unless this situation is making you so bitter as to refuse to fly the airline. But I imagine that you would have left along time ago if that was the deciding factor. |
I believe the launch date is October 26th or right around there. It's on our intranet which I don't have access to right now. I'll double check when we get to our layover
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Just double checked and It says that Mosaic will be launched on the 25th of October
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bah, the secret phone number the elites used to have now says "the number for valued mosaic customers". was hoping that they'd keep the other status level but such is life. will still take the extra points :-)
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Hah. called the hotline to cancel a flight and i borked my account number...said the wait time was >30 minutes. called back and hit the dial pad directly and got through in <2 minutes. glad their IT seems to be in better shape than united's
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Originally Posted by JetBlueFA
(Post 19352845)
Just double checked and It says that Mosaic will be launched on the 25th of October
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haha. the mosaic extra points come through as "BFF bonus". Best Friends Forever?
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