The exact number is a closely guarded secret... but it’s not huge. I’m guessing it’s in the “tens of thousands” but that’s just a guess.

I sometimes inquire as to the number of Globs staying at a hotel when I check in. The normal answer is “about a handful check in per day” at a heavily business oriented Hyatt House i frequent near Downtown Dallas.

I also believe there were less than ten Glob rooms occupied at both the HR San Antonio and Grand Hyatt Playa Del Carmen on various visits.

Ever since they dumped “Diamond” (and increased stay requirements, mostly ended status matches) the numbers have been very manageable in terms of getting good service, using TSUs, etc.

That doesn’t surprise me at all.... and with all the SPGs added in it explains a lot. As the old saying goes “when everyone’s elite, nobody is...”

I’ll work this the other direction. Assume 20mm total members still today. Probably 80% or 16mm have no status...does not mean they’re inactive.

Chase has 40mm credit card accounts across consumer and business (ink) with 7 co-brands and 3 of which are larger hotels or airlines.

The credit card gives discoverist and from comparable numbers I’ll put that around 3mm for true status + credit card. Explorist might have 200k as this is an odd spot with no lifetime status to keep you here.

I don’t think there’s more than 30k Globalists in total, though.

I’m honestly a bit surprised the number hasn’t leaked out... seems like a lot of people from the GM level upwards would know. In case we ever find out my guess is 50-60,000 with a large chunk of those being Glob-lite without Concierge and TSUs. Full Globs is much much less, Im thinking around 20,000 (based on the fairly limited number of known Concierges).

I was waiting for someone to raise this. The CKs are coveted high $ customers. It’s good business for Hyatt to make a play for them. It’s also highly unlikely that they will make much of a dent in the service legacy globalists receive.... BECAUSE they mostly all have existing loyalty that many won’t give up, they don’t need to stay 60 nights, and TSU availability is quite high (and they only get 2 TSUs). I really don’t think we will see any impact.

Exactly. Or they are super VIPs at Marriott, Hilton, IHG, etc. Hyatt has the capacity to grow the Glob population (especially with all the new properties of late) and NOT dilute benefits. Micro targeting this group is a brilliant idea IMHO.

we could assume some of these road warriors are already Globalist....:-)

Exactly. Given existing loyalty, I’d bet Hyatt would be ecstatic if they poached 2-3,000 CKs as real customers... that’s still 20-30% of CKs if the reported numbers are accurate but certainly not enough to make any real difference to the rest of us. It’s also not clear that Hyatt plans to give away TSUs to them long term (my bet is they don’t) which will further negate the impact.

But think about the numbers... if the average CK spends say $30-40k per year on hotels then it’s potentially an extra $120m+ per year in high margin revenue!