Hyatt Globalist Count

Old May 17, 19, 8:38 pm
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Hyatt Globalist Count

An 2016 Skift article claims 20 million Hyatt loyalty members. Any idea how many there are today? What percentage are globalists? I just made globalist and was wondering how many people actually travel enough to achieve it.

Also, do the hotel and resorts that really take good care of globalists attract an inordinate share of them? The info on this forum seems to suggest that the Andaz Papagayo is great from both a loyalty status and point redemption standpoint, especially as a cat 4. On any given day, do they have a higher percentage of globalists? (I'm sure the corporate bean counters must keep track of such data.)

Headed there soon, guess I will have to find out.
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Old May 18, 19, 6:18 am
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Originally Posted by alextrips View Post
An 2016 Skift article claims 20 million Hyatt loyalty members. Any idea how many there are today? What percentage are globalists? I just made globalist and was wondering how many people actually travel enough to achieve it.

Also, do the hotel and resorts that really take good care of globalists attract an inordinate share of them? The info on this forum seems to suggest that the Andaz Papagayo is great from both a loyalty status and point redemption standpoint, especially as a cat 4. On any given day, do they have a higher percentage of globalists? (I'm sure the corporate bean counters must keep track of such data.)

Headed there soon, guess I will have to find out.
The exact number is a closely guarded secret... but itís not huge. Iím guessing itís in the ďtens of thousandsĒ but thatís just a guess.

I sometimes inquire as to the number of Globs staying at a hotel when I check in. The normal answer is ďabout a handful check in per dayĒ at a heavily business oriented Hyatt House i frequent near Downtown Dallas.

I also believe there were less than ten Glob rooms occupied at both the HR San Antonio and Grand Hyatt Playa Del Carmen on various visits.

Ever since they dumped ďDiamondĒ (and increased stay requirements, mostly ended status matches) the numbers have been very manageable in terms of getting good service, using TSUs, etc.
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Old May 18, 19, 7:39 am
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When I once stayed at a Marriott, they publicly displayed the amount of guests per tier level staying at that specific hotel. I thought that was quite interesting.
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Old May 18, 19, 7:52 am
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Originally Posted by 59Impala View Post
When I once stayed at a Marriott, they publicly displayed the amount of guests per tier level staying at that specific hotel. I thought that was quite interesting.
And what were those numbers? Oddly, some Hyatt Houses do the same from time to time...

I really think that on a % of rooms filled basis, Marriott has way more "top tier" elites staying at hotels. I base this observation on the fact that buddies who are Marriott Platinum and higher get almost zero upgrades, limited/any recognition, etc... whereas we all know that Globalist treatment, while not perfect, is much much better than that.
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Old May 18, 19, 8:19 am
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Originally Posted by lighthouse206 View Post
And what were those numbers? Oddly, some Hyatt Houses do the same from time to time...

I really think that on a % of rooms filled basis, Marriott has way more "top tier" elites staying at hotels. I base this observation on the fact that buddies who are Marriott Platinum and higher get almost zero upgrades, limited/any recognition, etc... whereas we all know that Globalist treatment, while not perfect, is much much better than that.
it was about 8 years ago, can't really remember. The Marriott DFW South. I was Platinum at that time. I think they had 1-2 LT Platinum, about 10 Plats, 10-15 Silver and Gold each. I was surprised by the relatively high amount
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Old May 18, 19, 8:26 am
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Originally Posted by 59Impala View Post
it was about 8 years ago, can't really remember. The Marriott DFW South. I was Platinum at that time. I think they had 1-2 LT Platinum, about 10 Plats, 10-15 Silver and Gold each. I was surprised by the relatively high amount
That doesnít surprise me at all.... and with all the SPGs added in it explains a lot. As the old saying goes ďwhen everyoneís elite, nobody is...Ē
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Old May 18, 19, 9:23 am
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Originally Posted by alextrips View Post
An 2016 Skift article claims 20 million Hyatt loyalty members. Any idea how many there are today? What percentage are globalists? I just made globalist and was wondering how many people actually travel enough to achieve it.

Also, do the hotel and resorts that really take good care of globalists attract an inordinate share of them? The info on this forum seems to suggest that the Andaz Papagayo is great from both a loyalty status and point redemption standpoint, especially as a cat 4. On any given day, do they have a higher percentage of globalists? (I'm sure the corporate bean counters must keep track of such data.)

Headed there soon, guess I will have to find out.
Iíll work this the other direction. Assume 20mm total members still today. Probably 80% or 16mm have no status...does not mean theyíre inactive.

Chase has 40mm credit card accounts across consumer and business (ink) with 7 co-brands and 3 of which are larger hotels or airlines.

The credit card gives discoverist and from comparable numbers Iíll put that around 3mm for true status + credit card. Explorist might have 200k as this is an odd spot with no lifetime status to keep you here.

I donít think thereís more than 30k Globalists in total, though.
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Old May 18, 19, 10:05 am
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Originally Posted by Flyertalker1 View Post


Iíll work this the other direction. Assume 20mm total members still today. Probably 80% or 16mm have no status...does not mean theyíre inactive.

Chase has 40mm credit card accounts across consumer and business (ink) with 7 co-brands and 3 of which are larger hotels or airlines.

The credit card gives discoverist and from comparable numbers Iíll put that around 3mm for true status + credit card. Explorist might have 200k as this is an odd spot with no lifetime status to keep you here.

I donít think thereís more than 30k Globalists in total, though.
Iím honestly a bit surprised the number hasnít leaked out... seems like a lot of people from the GM level upwards would know. In case we ever find out my guess is 50-60,000 with a large chunk of those being Glob-lite without Concierge and TSUs. Full Globs is much much less, Im thinking around 20,000 (based on the fairly limited number of known Concierges).
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Old May 18, 19, 10:08 am
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Well, Hyatt just added another 11,000 gifted globalist from the recent tie-up between AA and Hyatt, given that there're ~11,000 AA CKs.
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Old May 18, 19, 10:19 am
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Another perspective would be taking the % of Flyertalkers compared to the universe of frequent travellers (many of whom actually have better things to do in their spare time than FT...) And there are a LOT of Globalists around here...
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Old May 18, 19, 10:55 am
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Originally Posted by solewalker View Post
Well, Hyatt just added another 11,000 gifted globalist from the recent tie-up between AA and Hyatt, given that there're ~11,000 AA CKs.
I was waiting for someone to raise this. The CKs are coveted high $ customers. Itís good business for Hyatt to make a play for them. Itís also highly unlikely that they will make much of a dent in the service legacy globalists receive.... BECAUSE they mostly all have existing loyalty that many wonít give up, they donít need to stay 60 nights, and TSU availability is quite high (and they only get 2 TSUs). I really donít think we will see any impact.
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Old May 18, 19, 11:18 am
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Originally Posted by solewalker View Post
Well, Hyatt just added another 11,000 gifted globalist from the recent tie-up between AA and Hyatt, given that there're ~11,000 AA CKs.
And none of them were globalist before? I guess that's a good assumption, CKs generally don't travel much...
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Old May 18, 19, 11:31 am
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Originally Posted by VegasGambler View Post
And none of them were globalist before? I guess that's a good assumption, CKs generally don't travel much...
Exactly. Or they are super VIPs at Marriott, Hilton, IHG, etc. Hyatt has the capacity to grow the Glob population (especially with all the new properties of late) and NOT dilute benefits. Micro targeting this group is a brilliant idea IMHO.
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Old May 18, 19, 8:25 pm
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Originally Posted by solewalker View Post
Well, Hyatt just added another 11,000 gifted globalist from the recent tie-up between AA and Hyatt, given that there're ~11,000 AA CKs.
we could assume some of these road warriors are already Globalist....:-)
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Old May 19, 19, 8:19 am
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Originally Posted by B767capt View Post


we could assume some of these road warriors are already Globalist....:-)
Exactly. Given existing loyalty, Iíd bet Hyatt would be ecstatic if they poached 2-3,000 CKs as real customers... thatís still 20-30% of CKs if the reported numbers are accurate but certainly not enough to make any real difference to the rest of us. Itís also not clear that Hyatt plans to give away TSUs to them long term (my bet is they donít) which will further negate the impact.

But think about the numbers... if the average CK spends say $30-40k per year on hotels then itís potentially an extra $120m+ per year in high margin revenue!
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