Hilton Honors Ambassador

Hi all,

We are excited to announce the launch of the newest brand to join the Hilton Worldwide portfolio, Canopy by Hilton. Canopy by Hilton is the energizing, new hotel in the neighborhood offering simple, guest-directed service, thoughtful local choices, and surprisingly comfortable spaces so guests simply feel better going forward. At these properties, you’ll enjoy a “Positive Stay” by keeping things simple and focused on the personal experience.

At Canopy by Hilton, loyalty is rewarded. Guests will earn credit toward elite tiers and points for free nights through Hilton HHonors, the award-winning loyalty program. HHonors Diamond and Gold members will also receive HHonors Bonus Points and space available room upgrades.

Properties are expected to begin opening in 2015, with eleven planned hotels in the following neighborhoods:

• Canopy Portland | Pearl District
• Canopy London | Neighborhood to be announced
• Canopy Miami | Brickell
• Canopy Washington, D.C. | Bethesda North
• Canopy San Diego | Gaslamp Quarter
• Canopy Nashville | Downtown
• Canopy Savannah | Historic District
• Canopy Indianapolis | City Centre
• Canopy Charlotte | Uptown
• Canopy Oklahoma City | Bricktown
• Canopy Ithaca | The Commons

For more information, please visit canopybyhilton.com. We will share more details on when these properties will begin accepting reservations at a later date.

As always, please feel free to reach out via PM or within this thread with any questions.

Cheers!
Erin

Need

Kind of like a Hilton bed and breakfast?

sjpmurph01

Looks promising. I like this, plus the new Curio line, as they add properties that will (hopefully) have more local character.

Erin, any details on what HHonors benefits will be available for each tier yet?

fozziedoggie

Erin,

Just curious, but will all of these properties be new construction, or are existing places getting re-branded? Also, I presume this will be world-wide (London), if so, which country will come online next after the US/UK market launches?

Thanks.

gummibar

Nice to see this refreshing new range! I'm sure it will expand to non-US locations in the future? Hope to see it in Europe and Asia!

Need

If you go to the website in Erin's link, there is a section on partners. It seems like they are looking for enterprising entrepreneurs (franchisee?) to renovate historical buildings and such and turn them into bed and breakfast type hotels.

So which country will come next would probably depends on who's signing up.

fozziedoggie

Thanks...website doesn't load on iPad...guess Hilton didn't see the benefit in that.

IMH

It won't load for me in Firefox, either, even if I relax security settings.

The Hilton rep would look better if she explicitly quoted PR blurb and press releases, making it clear that they are marketing texts, rather than letting it look as if she is actually claiming to be "excited" by this stuff. @:-)

BearX220

I would dearly love to see the business case for launching yet another Hilton brand (the 12th by my count) when you don't have a mission or differentiating cause for Doubletree, Home2 is still an embroyonic, indistinct concept; Curio isn't rolling yet (but seems to share Canopy's boutique-y space); and Conrad and Hilton seem hopelessly muddled to me.

The Hilton portfolio has begun to look to me like the GM brand / model lineup in its most bloated and indefensible period, when GM built multiple slightly different vehicles that all chased the same target market, and nobody could explain or defend why there had to be an Olds Aurora and a Pontiac Bonneville and a Buick LeSabre, all side by side.

What business sense does it make to keep conceiving and introducing new products when the company can't rationalize or define many of the products it's already got?

ITravelElite

Website still not loading

jake108

But after Conrad Tokyo stay few weeks back I can get excited about anything other than collecting more "Conrad Ducks(just two now)."

sjc2679

Website's working fine in Firefox and IE for me.

I like this line:

More included value. We know our guests are willing to pay for a more inclusive approach. So basic Wi-Fi and an artisanal breakfast are included, along with a local welcome gift and an evening tasting of local beers, wines or spirits to bring the neighborhood to life.

Willing to pay more for basic wifi and breakfast? Don't you also get those for less in a Hampton?!

Although the evening beer tasting does sound attractive.

Points Scrounger

My impression is that they're competing with IHG's Indigo brand demographics.

The video didn't tell me much, aside from the fact that there are some yuppies on happy pills out there. I was left with a vague impression that Canopy's might be a sort of ... soup-ed Hampton, with a bit nicer rooms (I was reminded of the Curtis in Denver from what little we see of the rooms themselves), better breakfast food, and a Homewood-style evening reception.

BearX220

Yes, but it's not artisanal. Research has perhaps found customers willing to pay for artisanal wi-fi.

Points Scrounger

Their rollout looks an awful lot like an MBA group project to me.